Super Bowl 2024: Fans offer mixed reactions to Ben Affleck and Jennifer Lopez’s Dunkin Donuts ad… with some calling it the best yet and some saying it’s ‘cringe’

Dunkin Donuts has finally unveiled their full Super Bowl ad featuring Ben Affleck trying to kick off his pop music career in a rather hilarious way.

After numerous teases this past week with influencer Charli D’Amelio, Dunkin Donuts has released their entire Super Bowl spot during the first half of the big game.

The previous teases showed the 51-year-old actor and filmmaker trying to break into the music biz, though the full ad revealed who helped him along the way, including his childhood friend Matt Damon.

The ad sparked mixed reactions from fans on social media, with some calling it the best thing of the night and others calling it “cringe-inducing.”

The ad opens with Lopez, 54, in a recording studio, a bejeweled custom Dunkin’ cup at her side, as Jack Harlow tries to talk Affleck out of it.

“I don’t think you should do this,” Harlow says, though Affleck explains why he should do this.

‘Last year she came to my work. Now I have to show her what I can do,” Affleck insists, while JLo is told in the studio that Affleck is here… which she is not happy about.

Affleck bursts through the door and says, “What’s up, Brooklyn! For your consideration, here comes the Boston Massacre,” Affleck says, as Lopez closes her eyes in disbelief.

A banner unfurls behind Affleck as he reveals his group is called The Dunkings, revealing that he has NFL legend Tom Brady on the keyboard.

Affleck adds that his “partner” needs no introduction, as he turns it over to a downtrodden Matt Damon, saying, “Sometimes it’s really hard to be your friend.”

Affleck adds, “You said you’d support me?” before Affleck and his Dunkings break into the song.

Fat Joe arrives and leans over Lopez, who is still in disbelief, as Damon delivers his famous Good Will Hunting line and says, “How about those… donuts… I’m so sorry.”

Affleck added, “You had to see it, but I forgive you. Put us on the track,” as Brady asks, “Can we be on the album?”

Lopez adds, “We talked about this,” while Affleck adds, “That’s cold. You’re blinded by those pinstripes,” referring to his Boston Red Sox rival, the New York Yankees.

He adds, “There goes Babe Ruth” as he walks into the bannr, as JLo says Tom Brady can stay if the others leave.

Outside, Damon says to Affleck, “Remember when I told you I’d do anything for you?” This is it,” Affleck replies. “Chill, they’re naming a drink after us,” as the ad ends.

Fans had mixed reactions – at best – although some thought it was one of the best ads of the night so far.

@mikegolicjr tweeted, “Dunkin early leader in the clubhouse for best commercial,” though others didn’t see it that way.

@YaGirlJiggy added, “Matt Damon, Tom Brady and Ben Affleck embarrass all of Boston in this Dunkin commercial.”

@RyanNelsonSC shared a meme of That 70s Show’s Debra Jo Rupp pouring drinks and adding a “Dunkin” commercial. Bless their hearts.”

@KamiCrawford joked, “On Dunkin’ got budgettttttt,” referring to all the stars in the ad.

@TheGreatIsNate added, “Okay that Dunkin ad was cute lol,” though @daamieedwards added, “Affleck & these Dunkin ads” with a meme of The Office’s John Krasinski leaning back in his car seat.

@joe_zee tweeted: “Lmaoo that Bahston Dunkin tracksuit was hideous” with a Stephen A. Smith meme.”

@britthepony added an image of a smiling JLo and added, “Okay, I liked the Dunkin commercial. That’s a man in love.’

@ROSGO21 added: ‘Dunkin Donuts had an unlimited budget for that commercial.’