The future looks bleak for Studio 10 after hitting an all-time low in ratings.
The beleaguered show has hemorrhaged viewers by the tens of thousands following the departure of host Sarah Harris this year, leading industry spies to wonder how long it will last on the air.
Last Monday, the show’s ratings plummeted to the lowest level in its decade-long history, reaching a shocking average of just 10,000 viewers across the five-city metro, the aussie reports.
However, a Network 10 spokesperson told Daily Mail Australia on Monday that Studio 10 is not going anywhere.
“Studio 10 is a staple in our daytime show schedule featuring fun, entertaining and engaging content directed by a fantastic panel,” the spokesperson said.
The future looks bleak for Studio 10 after hitting an all-time low in ratings last week. (Pictured: Studio 10 host Narelda Jacobs)
Studio 10’s low ratings are the latest in a series of devastating blows for the morning show, which recently saw its airtime reduced by an hour.
It was announced in December that Studio 10 would be reduced from three and a half hours to two hours, changing its start time to 10 a.m. instead of 8:30 a.m.
According to The Australian, the numbers are so low that “some media pundits were overly surprised” when Studio 10’s runtime was reduced.
The beleaguered show has hemorrhaged viewers by the tens of thousands following the departure of host Sarah Harris this year, leading industry spies to wonder how long it will last on the air. (Pictured: Sarah Harris at The Project)
Studio 10’s ratings crisis comes after its host Sarah Harris jumped ship on The Project, leaving her former co-host Tristan MacManus to run the show alongside Angela Bishop, Narelda Jacobs and Daniel Doody.
This isn’t the first time rumors have surfaced of the show’s impending demise, however it remains to be seen how long Channel 10 can prop up Studio 10 as its viewership continues to decline.
Studio 10 has become one of the lowest rated daytime shows in Australian television history, falling far behind rival shows on Seven, Nine and ABC.
Studio 10 has taken a left turn politically since 2020
The network bosses also face the difficult financial prospect of having to continue paying Lisa Wilkinson, who recently resigned from The Project but is on a lucrative multi-year contract, until they find another role for her.
Once a thriving commercial operation, Channel 10 is now losing viewers hand-in-hand in response to the influx of left-leaning content.
Studio 10, which once had a loyal audience in their 50s who tuned in to watch the panel discuss news events from a variety of political perspectives, has also seen a shift toward more politically progressive content.
In September, American poet, comedian, and nonbinary activist Alok Vaid-Menon appeared on the show to discuss gender nonconformity and the importance of non-offending comedy for marginalized groups. (Pictured: American non-binary poet and activist Alok Vaid-Menon being interviewed at Studio 10 in September)
In September, American poet, comedian, and nonbinary activist Alok Vaid-Menon appeared on the show to discuss gender nonconformity and the importance of non-offending comedy for marginalized groups.
Speaking to host Narelda Jacobs, Alok explained how “most comedians have become ambassadors for the status quo” when they should be “championing for change.”
Jacobs, who is indigenous and openly gay, praised Alok for standing up for social justice, saying, “Alok, I love you so much I can’t get enough.”
Jacobs (pictured), who is openly gay, praised Alok for standing up for social justice, saying, “Alok I love you so much I can’t get enough.”
Jacobs also sparked debate in September when he called on the monarchy to apologize for its colonization of First Nations people following the death of Queen Elizabeth II.
In a segment on the queen’s death on Studio 10, he described the British monarchy as a “symbol of colonization” and asked what the modern royal family had done to “make up for that”.
His request was met with support from some progressive Australians, but also with reaction from Britons who feel they do not owe Aboriginal people an apology for the actions of their ancestors more than 200 years ago.
Jacobs also sparked a debate in September when he called on the monarchy to apologize for its colonization of First Nations peoples following the death of Queen Elizabeth II.
Former Studio 10 star Kerri-Anna Kennerley has been outspoken in criticizing the show’s turn to the left.
In November, he told Women’s Day it was ‘sad’ to see Studio 10 become an insufferable wake-up fest after she was fired from the show two years ago.
Kennerley received their running orders in August 2020 as Network Ten desperately tried to cut costs during the Covid pandemic.
Former Studio 10 star Kerri-Anna Kennerley (pictured) has been outspoken in criticizing the show’s shift to the left.
His departure from the show coincided with Studio 10 content becoming more politically progressive, as well as a sharp drop in ratings.
‘I don’t know what went through the minds of the producers. Everyone was scared. They have chickened out, in my opinion,” he said.
‘When I was at Studio 10, I really felt like we were getting better every week.
“I think in the 18 months that I was there, they got more traction and more press than they ever had in the previous five or six years.”
She continued: ‘And if I had produced it, I would have doubled. She would have said, ‘Okay, let’s go further, be more controversial.’
In November, Kennerley told Woman’s Day that it was “sad” to see Studio 10 turn into an unbearable wake-up fest after she was fired from the show two years ago.