Strava finally adds dark mode, AI analytics, family plans and more
Strava unveiled an impressive roadmap of features coming to the platform by the end of 2024, including dark mode, artificial intelligence-based analytics and safety features aimed at vulnerable cyclists and runners.
After years of asking, users of one of the top fitness apps will finally be able to use dark mode in the app, along with an app layout revamp. Strava says it aims to launch Dark Mode, along with the revised design, in summer 2024, expected around July or August. It will be available to both free tier and premium subscribers.
Strava also plans to focus on AI. Strava will use machine learning to detect “irregular, unlikely or impossible activities recorded on the platform” to eliminate cheating or incorrect recordings.
AI-generated routes through difficult terrain were also announced, as well as a new feature called Athlete Intelligence. Athlete Intelligence will present users with a summary “that contextualizes their performance and fitness goals” and provide personalized guidance. The service is trained by the recorded activities of millions of Strava users.
Strava will also add a previously announced upgraded Clubs experience to the Strava app, where users can create Clubs, message within the Club or start a Club Challenge through the app.
Strava Premium users now also have the option to save through a new ‘family plan’, where groups of Strava Premium subscribers can share membership with up to three other people at a discount. It will launch in ‘select countries’ later this year and be available worldwide by the end of 2024. The price has not been announced at the time of writing.
Strava Premium users now also have the option to save through a new ‘family plan’, where groups of Strava Premium subscribers can share membership with up to three other people at a discount. It will launch in ‘select countries’ later this year and will be available worldwide by the end of 2024. Prices have not been announced at the time of writing. Strava Premium users now also have the option to save through a new ‘family subscription’. , which allows groups of Strava Premium subscribers to share discounted membership with up to three other people. It will launch in ‘select countries’ later this year and be available worldwide by the end of 2024. The price has not been announced at the time of writing.
A new focus on safety
Strava also highlighted its commitment to helping women get active and, crucially, protecting them during activities, with the company noting that studies show that “women of all ages participate in sport much less often than men” despite being active want to be.
New Night Heatmaps show activities taking place between sunset and sunrise in high-traffic areas, and a Quick Edit feature lets you hide data like start times, maps and statistics from the public.