Still better than Bud Light’s campaign! Realistic AI-generated advert for fictional beer goes viral

A new US beer ad may seem like a nightmare, but some say it’s still better than Bud Light’s latest campaign.

A London-based company asked AI to generate an ad based on what can be seen in a typical American beer commercial – and audiences are calling it “fantastic awful.”

The clip, dubbed “Synthetic Summer,” is based on a backyard party where people enjoy concoctions from blue-labeled cans and bottles, but look closer and you’ll see the software’s trademarks.

Digital humans have giant mouths with too many teeth, alien hands with more than five fingers, and flailing arms as others’ tongues flutter around the rims of cups.

Synthetic Summer was created by London-based Private Island, who said the team spent 12 months making the clip.

CEO and co-founder Chris Boyle told Stash media that Private Island used Stable Diffusion, Control Net and Runway Gen 2 to create the creepy commercial.

“We’re creating a series of internal experiments that help us figure out how to use these tools in production,” Boyle said.

“Most of our work combines live action and animation, so this kind of thing seems like a natural evolution.”

The all-American beer commercial opens with a shot of a backyard full of people partying.

The 1999 hit song “All Star” from Smashmouth plays in the background as you hear the attendees talking and laughing as they sip from blue labeled bottles and cans.

However, some diners drink from the bottom of beer or wave their tongues on the outsides of glasses – without ever taking a sip.

The AI ​​captures the essence of a beer commercial, where the barbecue flames rise and explode during the party and guests act as if nothing out of the ordinary is happening.

Chris Catchpole shared his thoughts on the video on LinkedIn: “Ironic that it’s a ‘blue’ Coke, because this is so close to the truth with those customers.

The software generated a backyard full of people talking, laughing and drinking beer

However, the AI ​​produced clips that were nightmarish

Some people don’t even drink the beer – their tongues flutter over the rims of glasses

“I almost expected their real logo to appear at the end!

“Every box checked except the one that says, ‘would anyone like to see it again?’

“For a pure freak show, this is brilliant. AI improves exponentially every day.”

The iconic blue label is likely a reference to Bug Light, which lost billions of dollars since collaborating with transgender influencer Dylan Mulvaney.

One TikTok user even said the ad should run without explanation during the Super Bowl to see if viewers notice the difference.

A Twitter user conducted a similar experiment with AI in January, but generated images using Midjourney that look like photos taken at a party.

The generated images of women smiling at the camera and men raising their cups for a toast.

People are calling it “fantastically awful” as the clip spells out exactly what an American beer commercial would look like – even though it takes a fiery turn at the end

Digital people have giant mouths with too many teeth, alien hands with more than five fingers and flailing arms

The images appear to be candid shots of friends at a party, but a closer look might give you nightmares.

The ‘people’ grin with mouths full of teeth, hands grow from hips and tattoos look like fungi growing on their skin.

However, the outrageous number of fingers has captivated the internet, with one user saying they look like “a nest of alien appendages sprouting to devour their host.”

Midjourney is an AI program that creates images from textual descriptions.

This means that users type in keywords of what they want to create, and the AI ​​generates the photos based on the theme.

Miles shared a thread with the AI ​​party images, the first group showing only women.

A Twitter user conducted a similar experiment with AI in January, but generated images using Midjourney that look like photos taken at a party. But the too many fingers is a dead giveaway. AI created the images

Two of the photos suggest the women are taking pictures looking in the mirror – one of them is holding up something that looks like a camera.

And the other two snaps show candid shots of three friends smiling and looking ahead.

The “mirror photos” are a dead giveaway that AI created the images because the “people” holding the camera have more than the standard five fingers on their hands.

In addition to having too many fingers, the women also have too many teeth.

The following photos show men, who could have been taken at a weekend party.

A group of three raise their cups in jubilation, but not only do they have exaggerated fingers, but one of them also has a hand growing out of his arm.

And while many users laugh at the mistake, Miles found that the AI ​​may be biased in making “humans.”

“I had to be specific to get male-looking AI humans — and even then, variety is a challenge. It’s absolutely standard for white people when you ask for “people,” Miles tweeted.