Steph Curry agrees new lucrative long-term deal with Under Armour

Steph Curry agrees to a new long-term deal with Under Armor that ‘could earn him more than $473 MILLION’ with the four-time NBA champion’s new terms taking him beyond his career

Golden State Warriors star Steph Curry has signed a new long-term deal with clothing company Under Armor.

Full details of the deal have yet to be revealed, but the contract will lead to his retirement. It has been widely reported that the extension could see him rake in more of his NBA contracts worth more than $473 million.

The two parties were first linked a decade ago in a deal worth $4 million a year and now the four-time NBA champion has been given the title of ‘President of the Curry Brand’ by the entertainment industry. sportswear.

Golden State Warriors star Steph Curry has signed a new long-term deal with Under Armour.

The 35-year-old NBA star 'could make more than $473 million' on long-term deal

The 35-year-old NBA star ‘could make more than $473 million’ on long-term deal

Both Curry, 35, and Baltimore-based Under Armour, shared the big news on social media Thursday with the caption alongside the promo video that begins: “The first 10 years were just the beginning.”

“We are taking our partnership even further with a new long-term commitment to serve athletes and communities around the world for years to come.”

Curry, who launched his 10th signature shoe, said: “If the last 10 years have shown me anything, it’s that Under Armor and I can build great things together.” It’s about impacting athletes and creating products that work and resonate with them, and Under Armor does it better.”

Under Armour’s chief executive and brand chief Kevin Plank said: ‘Stephen is one of the greatest talents of our generation. At its core, he embodies what it means to be an Under Armor athlete and is an integral part of the Under Armor family.

“We are excited to continue building together, bringing even more innovation and inspiration to athletes around the world.”

Plank and Curry met in person last week when the Warriors were in Dallas for their game against the Mavericks, which they won 127-125. Curry and company are next in action against the San Antonio Spurs on Friday.

“Belief is a big part of who I am on and off the court,” Curry added. “I believe in Curry Brand and Under Amour, the team now in place, and what we’re doing together.”

“We share a vision of a great future ahead.”

NBA superstar LeBron James agreed to a similar long-term deal with Nike in 2015.

Curry and the Warriors are next in action against the San Antonio Spurs on Friday night.

Curry and the Warriors are next in action against the San Antonio Spurs on Friday night.

Under Armor's Kevin Plank and Curry met in person last week when the Warriors were in Dallas

Under Armor’s Kevin Plank and Curry met in person last week when the Warriors were in Dallas

The four-time NBA champion first teamed up with Baltimore-based Under Armor in 2013.

The four-time NBA champion first teamed up with Baltimore-based Under Armor in 2013.