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Spurs ‘in talks with Google over £1bn Tottenham Hotspur Stadium naming rights deal’… as club looks to earn additional revenue to boost progress on the pitch
- Tottenham chiefs have been looking for a title sponsor for the stadium since it opened
- Tottenham Hotspur Stadium has hosted several major events in recent years
- A potential deal with Google would boost the club’s growing coffers
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Tottenham Hotspur are reportedly in talks with Google about naming rights for their stadium.
Chairman Daniel Levy has long been interested in securing a title sponsor of the 62,850 capacity Tottenham Hotspur Stadium, which cost around £1bn and opened in 2019.
Levy said that year the club was looking for a ‘naming deal’ for the stadium, built on the site of the old White Hart Lane, with the ‘right brand for the right money’.
Tottenham has reportedly been in talks with Google over a possible stadium naming deal
The £1.1 billion stadium held the NFL game between the New York Giants and Green Bay Packers
The club has not been able to make such a deal since then but The Athletic reports Spurs have been in talks with Google, one of the world’s best-known companies, about a possible deal.
The Spurs are looking to become the latest high-profile Premier League side to sign a deal with a title sponsor for their stadium, joining Arsenal and Manchester City.
Their stadium has hosted NFL games, including Sunday’s game between the New York Giants and Green Bay Packers, the Challenge Cup final, boxing world title fights and concerts since it opened three years ago.
The state-of-the-art Tottenham Hotspur Stadium opened in 2019 and is a valuable asset
It is widely regarded as the most advanced ground in the Premier League and is therefore a valuable asset for a company to sponsor.
A potential deal with Google would give Spurs, who have the fifth-best annual sales in the league, even more financial weight – bolstered by Champions League qualification.
Manager Antonio Conte has made it clear that his side will need more investment if they are to compete for major accolades, and the revenue generated from a stadium rights deal could make his wish come true.
Google has made its entry into the sport in recent years, signing a multi-year deal with the McLaren Racing Formula 1 team in March. The US tech company also has commercial deals with the NBA and MLB in the United States.
The heavyweight world title fight between Anthony Joshua and Oleksandr Usyk is one of the most important events to be held at the stadium
Sportsmail revealed last week that Spurs are planning a multi-million pound upgrade of their retractable pitch.
The Tottenham Hotspur Stadium is the only purpose-built NFL ground outside of America, featuring a state-of-the-art three-section grass pitch that rolls back to reveal an artificial pitch used for NFL games.
The process will take 48 hours, leaving little margin for error this week as the Tottenham and Eintracht Frankfurt players will train at the stadium on Tuesday for their Champions League clash the following day.
Spurs have been alerted to technology improvements since the original pitch was installed and are looking into speeding up the conversion, giving them more flexibility when hosting other events.