Southwest breaks 50-year tradition, plans to start assigning seats

Southwest Airlines is ending its 50-year tradition and plans to assign seats and premium seating to customers who want more legroom.

The airline said Thursday it has been researching customer preferences and expectations and is making the changes based on what they’ve heard, but it could also generate revenue and improve financial performance.

Southwest has operated an open seating plan for 50 years, but the company says it understands that preferences have changed. More customers are taking longer flights and want a designated seat.

Southwest reported on the same day that it had beaten second-quarter profit and revenue expectations.

The airline will reportedly offer night flights for the first time.

Southwest said the first nighttime flights will land on Feb. 14, 2025, in nonstop markets including Las Vegas to Baltimore and Orlando; Los Angeles to Baltimore and Nashville; and Phoenix to Baltimore. It plans to add additional nighttime flights over time.