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Online fashion company Sosandar strikes deal to sell collection of its ‘sexy and chic’ clothing in Sainsbury’s
Sosandar has struck a deal to sell a collection of his ‘sexy and chic’ clothes in Sainsbury’s.
The online fashion company has teamed up with the UK’s second largest supermarket to sell a range of its most popular items.
Sosandar’s dresses, party wear and accessories will initially be sold online by Sainsbury’s and will be available in some stores by the end of the year.
Supermarket chic: Online fashion company Sosandar teams up with Sainsbury’s to sell a range of its most popular items
The deal with Sainsbury’s is Sosandar’s last partnership. It is one of the fastest growing fashion brands in the UK and, in addition to its own website, is sold by John Lewis, Marks & Spencer and Next.
Co-founders and bosses Ali Hall and Julie Lavington said they were “incredibly proud” to partner with the retail giant.
They said the partnership is “the result of a record period of trading and is a testament to the strength of our brand and product range.”
The pair believe Sosandar could become one of the biggest clothing companies and hope the deal with Sainsbury’s will help reach more women who have ‘graduated’ from younger fast-fashion brands