Sony’s free rewards program PlayStation Stars launches this September
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Sony’s upcoming loyalty program PlayStation Stars will launch later this year.
PlayStation Stars is a free rewards system that gives you digital gifts just for using your PS5 or PS4. By completing various challenges, from unlocking a specific trophy to playing a game on your system, you can earn loyalty points that can be exchanged for various goodies.
During the most recent State of Play showcase (opens in new tab)Sony announced that the new system would launch in Asia in September before rolling out to North America and Europe over the following weeks.
In addition to converting your Stars Loyalty Points into PSN Wallet credits that can be used to purchase games from the PS Store, you can also unlock various ‘digital collectibles’. These are 3D images of Sony-related products. Sony showed a few of the collectibles during the State of Play, including an Ape Escape diorama, a model PS3 and a Sony MP3 player.
According to a post on the Sony blog (opens in new tab)The collectibles are intended to be “digital representations of things PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished devices that leverage Sony’s history of innovation”.
During the showcase, Sony emphasized that “there will always be something new to collect and show to your friends”. Expect the number of virtual keepsakes to expand after the launch of PlayStation Stars as the number of collectibles continues to grow.
Speaking with the Washington Post (opens in new tab) Earlier this year, Sony’s vice president of network advertising, loyalty and licensed merchandise, Grace Chen, confirmed that the digital collectibles were not NFTs and did not use blockchain technology.