Sony has announced its 2024 TV lineup, which includes four models ranging from a new flagship mini-LED to an entry-level direct LED set. The company also revealed that several 2023 TVs, such as the flagship Sony A95L QD-OLED, will continue in 2024.
Sony’s new 2024 models will follow a new naming system with the Bravia label. The flagship for 2024 is the Sony Bravia 9, a mini LED TV with 325% more dimming zones than last year’s best mini LED, the Sony X95L. This includes the Sony Bravia 8 OLED, the successor to one of last year’s best TVs, the Sony A80L, and one that promises 10% higher brightness.
Also new is the Sony Bravia 7, another mini LED TV that promises 790% more dimming zones than the Sony X90L, and the Sony Bravia 3, a direct-lit LED TV that serves as an entry-level model in Sony’s 2024 lineup.
The new TVs share a four-way stand (except for the Bravia 3, which has a single-position stand) with a new ‘Narrow Soundbar’ option, Dolby Vision and Dolby Atmos support (even on the entry-level Bravia 3), and a new Prime Video Calibration Mode – a picture mode that automatically applies the best possible picture settings each Prime Video TV shows, movies or even sports without having to change picture modes.
Below is a full look at every TV in Sony’s 2024 lineup. All models will release in the US and UK, except the Bravia 3, which appears to only be releasing in the US, although we’ve contacted Sony for confirmation on this.
Sony Bravia9
The Bravia 9 is Sony’s flagship for 2024 and sees the brand opt for mini-LED over OLED as the technology of choice for its most premium 4K TV. Available in sizes 65, 75 and 85 inches, prices for the Bravia 9 are as follows:
- Sony Bravia 9 85-inch: $5,499
- Sony Bravia 9 75-inch: $3,999
- Sony Bravia 9 65-inch: $3,299
The Bravia 9 promises to be 50% brighter and have three times as many dimming zones as last year’s flagship X95L mini-LED. It also marks the arrival of Sony’s latest mini-LED technology: a new 22-bit mini-LED driver smaller than a grain of rice. Not only will this new driver enable greater brightness and higher dimming zones, but the Bravia 9 will produce ‘OLED-level blacks’ for even better contrast, according to Sony – a feature called High Peak Luminance.
The Bravia 9 supports Dolby Vision and comes with studio calibration modes from Netflix and Sony Pictures, as well as a new Prime Video Calibrated Mode. In addition to automatically applying the optimal picture settings to any Prime Video TV show, movie or sports program, it also adjusts brightness based on the environment using the TV’s light sensor.
For gaming features, the Bravia 9 will support 4K 120Hz, VRR and ALLM and will also carry over the game menu, ‘Auto Tone Mapping’ and other ‘Perfect for PS5’ features from 2023 models. Unfortunately, the Bravia 9 falls short of some of the best gaming TVs because it only has two HDMI 2.1 ports.
Audio is an area in which Sony TVs often excel, and the Bravia 9 comes with a 2.2.2 channel speaker system that uses Sony’s Acoustic Multi Audio+ feature which adds two new beam tweeters positioned at the top of the screen for a more direct and spacious experience. sound. sound. There’s also Voice Zoom 3, which promises to improve dialogue in any program, and Acoustic Center Sync, which uses the TV as a center speaker when connected to a compatible Sony soundbar. The Bravia 9 also supports Dolby Atmos and DTS:X and is IMAX Enhanced certified.
Sony Bravia8
The Sony Bravia 8 is the company’s OLED offering for 2024. Available in 55, 65 and 77-inch sizes, the Bravia 8 has many of the same features as last year’s A80L, but the 10% brightness improvement means you can expect a peak brightness of around 900 nits, which may put it close. the same margin as the new LG C4 OLED TV. Prices for the Bravia 8 are as follows:
- Sony Bravia 8 77-inch: $3,899
- Sony Bravia 8 65-inch: $2,799
- Sony Bravia 8 55-inch: $1,999
The Bravia 8 has many of the same features as the flagship Bravia 9, including Prime Video Calibrated Mode, Voice Zoom 3 for dialogue enhancement, Dolby Vision and Dolby Atmos support, and gaming features like 4K 120Hz and VRR via the two HDMI 2.1 ports.
Due to its design, the Bravia 8 is said to be 31% thinner with a 29% slimmer bezel than the A80L. The Bravia 8, as well as the Bravia 9 and 7, come with Sony’s new Eco Remote, which is made from 80% recycled material and is rechargeable via USB-C, with a full charge taking 2 hours and a single charge may last 4 months depending on use,
Sony Bravia7
The Sony Bravia 7 is another mini-LED entry in Sony’s 2024 TV range that serves as the spiritual successor to last year’s Sony X90L (a full-array LED model with local dimming) and is said to 790% brighter than the X90L. Available in sizes 55, 65, 75 and 85 inches. Prices for the Bravia 7 are as follows:
- Sony Bravia 7 85-inch: $3,499
- Sony Bravia 7 75-inch: $2,799
- Sony Bravia 7 75-inch: $2,299
- Sony Bravia 7 55-inch: $1,899
The Bravia 7 again has similar features to the Bravia 9, including the four-way standard, Dolby Vision and Dolby Atmos/DTS:X support, Prime Video Calibrated mode and Voice Zoom 3. It also comes with many of the same gaming features as the Bravia 9 including 4K 120Hz, VRR, ALLM and Game Menu.
The Bravia 7 lacks the High Peak Luminance feature that the Bravia 9’s new mini-LED technology enables and as a result it won’t have as many dimming zones.
Sony Bravia3
The Sony Bravia 3 is the entry-level TV in the company’s 2024 TV range. The Bravia 3 is equipped with a direct-lit LED display and is available in sizes 43, 50, 55, 65, 75 and 85 inches . Prices for the Bravia 3 are as follows:
- Sony Bravia 3 85-inch: $1,799
- Sony Bravia 3 75-inch: $1,299
- Sony Bravia 3 65-inch: $999
- Sony Bravia 3 55-inch: $849
- Sony Bravia 3 50-inch: $699
- Sony Bravia 3 43-inch: $599
Although they lack some features of the more premium models, Bravia 3 TVs support Dolby Vision and Dolby Atmos and the studio-calibrated picture modes, including the new Prime Video mode.
For gaming, the Bravia 3 is simpler than the other new models, with a 60Hz refresh rate and no VRR support, but it does have the same Perfect for PS5 features, Game Menu and ALLM.
Transfer models
As mentioned above, the Sony A95L will serve as Sony’s flagship QD-OLED TV for 2024. Elsewhere, Sony announced that in the US the Z9K (a 2022 8K mini-LED TV), the A90K OLED (in 42 and 48 inch sizes) and the X90L LED model would all continue into 2024.
In the UK, more of Sony’s 2023 TV range will continue, as the mid-to-entry X85L, X80L and X75L LED models will all carry over to 2024, along with the US models mentioned above. Sony hasn’t provided any updated pricing information for this, so whether prices will remain the same or if we’ll see a discount as the year progresses remains to be seen.