SOM Distilleries debuts Woodpecker beer in K’taka, targets $1,600bn turnover
SOM Distilleries stated that its beer is brewed from imported two-row barley. | Representative
Bhopal-based SOM Distilleries and Breweries has made its debut in the Karnataka market with India’s first twist-top beer, “Woodpecker” premium beer. The listed alcoholic beverages company is targeting a turnover of Rs 1,600 crore by FY2025, it told Business Standard.
SOM Distilleries has launched two variants of Woodpecker beer in the state: Woodpecker Glide, a premium mild ale, and Woodpecker Crest, a strong, bold brew. Both are available in bottles (650 ml, 330 ml), cans (500 ml, 330 ml) and draught (50 liter, 30 liter). Bottles are priced around Rs 240 while cans cost Rs 180 (depending on the variant and volume).
“We are proud to introduce India’s first ever twist cap beer, Woodpecker, in the Karnataka market. This innovation underlines our commitment to quality and innovation. We have been making waves in Karnataka with our products for the past three years. Now, we are taking our presence to the next level with Glide and Crest. The introduction of the twist cap is a major revolution in beer drinking and offers a new and effortless way to enjoy it,” said JK Arora, Chairman and Managing Director, SOM Distilleries and Breweries Limited.
SOM Distilleries stated that the beer is made from imported two-row barley, Indian malts and German hops from the Rainier region, making it India’s first cross-malt beer by blending two malts. The Woodpecker is brewed within 30 days, with one batch brewed per month “to ensure unmatched consistency and flavor.”
Furthermore, the brewer told Business Standard that it plans to set up a new manufacturing plant in one of these states — Uttar Pradesh, West Bengal, Telangana, Andhra Pradesh or Tamil Nadu — by the end of FY25. The new plant could be set up on a greenfield or brownfield site or through manufacturing partnerships. The company is looking to invest around Rs 400 crore, including working capital.
In addition, SOM Distilleries plans to introduce a new portfolio of Indian single malts to tap into growing consumer demand, targeting a 15 percent market share by FY25.
First publication: Sep 15, 2024 | 2:02 PM IST