Sofia Richie is going to launch her own clothing brand: ‘The aesthetics are very much my feeling’

Sofia Richie launches a clothing brand based on her own style.

The star, who married Elliot Grainge in April 2023 at the Hotel du Cap-Eden-Roc in Antibes, France, designs the line with someone called Cass, she revealed in an interview with Who wears what.

‘The aesthetics are all my feeling. I made sure, by trying on each one, that I embody the aesthetic I’ve been wearing. It’s me 100%.’

Sofia, 24, added that she will not be the face of the brand – unlike many celebrity-run brands currently on the market.

The stunner revealed that her sister Nicole Richie and her House of Harlow brand served as a teaching tool for her and took notes on how she wants to run her brand.

“I’ve watched Nicole design with House of Harlow for years, and it’s definitely been inspiring to me,” said Sofia.

“I took notes and I learned a lot. We don’t have to be people who just throw our names on things.”

“We can be passionate and involved,” the newlywed added.

She told the outlet that she “co-designs with our designer named Cass,” adding that she’s “brilliant, and it was pretty much the same vibe as when I started putting together wedding looks with (her stylist) Liat (Baruch). ‘

Sofia explained that Cass came to her house and they sat in her backyard in sweatpants to come up with ideas for the brand.

“We started with things in life that inspire us. For me it was art and music. We built this whole story based on things that inspire us,” said Sofia.

Sofia said she hopes everyone who buys pieces from her brand feel good about them.

“I hope people love it,” she commented.

Sofia married at the end of April 2023 at the Hotel du Cap-Eden-Roc in Antibes, France, in a custom Chanel wedding dress in front of close friends and family – including father Lionel Richie, sister Nicole Richie and her husband Joel Madden, Cameron Diaz and husband Benji Madden and more.

Sofia and Elliot, a music executive, started dating in January 2021, months after she divorced Scott Disick for good, who she dated for three years.

The stunner revealed that she and Elliot were just friends at first.

“We started as just friends. I used to tell him, “The one you end up with is the happiest girl.” I thought that person would be truly loved, appreciated and adored. And then one day I realized… Why can’t I be that lucky girl?” she told Who What Wear.

Adding: “When we started being romantic, he just made me feel different. It was a sense of security. It was the feeling of being valued. I knew when we started dating that he was my man. It wasn’t “Do you think he’ll propose one day?” It was like, “This is my man – 100%.” I felt this love for him that I’ve never felt in my life.”

Chanel is Sofia’s favorite designer, so she wanted them to design her wedding dress.

“When I heard they were open to working with me for the wedding, I immediately hopped on a plane and met their head of couture in New York City,” she said.

In addition to her wedding dress, Chanel made her two more dresses – one for her rehearsal dinner and one for her at the after party.

During her wedding celebrations in France, Sofia launched her TikTok, sharing get ready with me videos that went viral on the social media app.

In her interview, the star revealed that her friends encouraged her to post content to TikTok “in real time” during her wedding.

Fans flocked to her social media to watch the star put together her effortlessly chic outfits and garnered millions of views on TikTok and Instagram.

Sofia called Jacqueline Kennedy Onassis her “ultimate style muse,” she said in the interview with Who What Wear.

Many fans online called her style “quiet luxury,” but she doesn’t think that fits her aesthetic: “Silent luxury, the term, it sounds really nice, so I’m not knocking it.”

Sofia and her stylist Liat Baruch, with whom she has been working for 3.5 years, had the word ‘timeless’ in mind when they started together.

Sofia added that her and Liat’s goal is to be confident and strong in what she wears.

“I feel powerful in what I wear. I really tuned into myself and asked, “What do I wear when I’m feeling my most powerful self?” And that was in more sophisticated, timeless clothes,” she told the outlet.