So what if OpenAI Sora didn’t create the stunning Balloon Head video without help – I still think it’s incredible

Sora fans just learned a hard lesson: filmmakers will be filmmakers and will do whatever it takes to make their creations as convincing and dazzling as possible. But if that made them think less about OpenAI’s generative AI video platform, they’re wrong.

When OpenAI handed an early version of its generative Video AI platform to some creatives, one team – Shy Kids – created an unforgettable video of a man with a yellow balloon for a head. Many stated Air head to be a strange and powerful breakthrough, but a behind the scenes video has given it a completely different twist. And it turns out that as good as Sora is at generating video from test prompts, there were a lot of things the platform couldn’t do or didn’t produce the way the filmmakers wanted.