Snowflake is making some major MFA changes following recent security incidents

Snowflake improves security, giving administrators the ability to enforce multi-factor authentication (MFA), adding more security customization options, and introducing a new platform for monitoring and enforcing MFA policies.

Admins can decide whether to push MFA to all users, to users using Single Sign-On (SSO), or only to specific, individual accounts. Additionally, users logging into their Snowflake accounts will be prompted to enable the new feature. If they decline, they will be prompted again in three days.