Snoop Dogg and three generations of his family gather for SKIMS cozy collection holiday campaign

Snoop Dogg joined three generations of his family to model for Kim Kardashian’s SKIMS line this week.

The 51-year-old rapper switched up his usual edgy look when he and his loved ones donned pajamas for the company’s cozy collection holiday campaign.

The Death Row Records artist, whose full name is Calvin Cordozar Broadus Jr., wore three different looks from the range.

Snoop, who has become a mogul since he arrived on the scene as a hip-hop star, was accompanied by his wife Shante Broadus, also 51.

Adorable: Snoop Dogg joined three generations of his family to model for Kim Kardashian’s SKIMS line this week

Additionally, her children and grandchildren were present for the minimalist photo shoot, which was taken by acclaimed photographer Donna Trope.

Corde Broadus, 28, Cordell Broadus, 25, and Cori Broadus, 23, joined their parents as they changed into comfy Kardashian pajamas.

Cori’s new fiancé, Wayne Deuce, was also in attendance, as were Snoop’s grandchildren: Zion, seven, Elleven, four, Skylar, 21 months, Cordoba, three, and Chateau, 21 months.

The Broaduses looked great modeling multiple selections from the loungewear collection, including a fleece nightwear.

A caption on the official SKIMS Instagram account read: ‘Introducing the SKIMS Christmas campaign, starring @SnoopDogg alongside his wife, children and grandchildren.

“The cultural icon and three generations of his family are filmed together for the first time, wearing our exclusive Cozy Collection.”

Quite a change: Snoop Dogg is the latest celebrity to join the line of Kim Kardashian

Sweet: The Death Row Records artist, whose full name is Calvin Cordozar Broadus Jr., rocked three different looks from the range.

In another post, the caption read: ‘Holidays were made to match! Take some time to kick back and have some fun in our best-selling bouclé knits, as seen on @SnoopDogg, his wife @Bosslady_ent, and his grandkids.

The two spouses, who have been married for 25 years, adored the young in the warm and intimate images.

The family members each wore brown and black unisex fleece two-piece ensembles in various outtakes.

In them, the Drop It Like It’s Hot hitmaker wore a sizable Death Row Records chain around his neck.

She also tied up her long, braided hair with a silky blue, cream and brown scarf.

Priceless: Snoop and Shante happily posed with their daughter Cori, who recently got engaged

Accessory: The Drop It Like It’s Hot hitmaker donned a spiked bead necklace in a photo

Shante’s long golden blonde tresses were also adorned with a scarf and she wore diamond earrings.

She and her daughter, whose hair was swept back in a long, thick braid, accentuated their beauty with faces covered in glamorous makeup.

Snoop Dogg’s granddaughters looked adorable with their curly dark hair adorned with pink and yellow bows while sporting ponytails and bows.

One of her youngest grandchildren drank from a milk bottle in cute candid shots.

Family time: family members came together for a lovely mini group photo

Precious: The two spouses, who have been married for 25 years, adore the young in the warm and intimate images.

In an upload with three of his grandchildren shared on Instagram, the rapper wrote: ‘Generations.’

In a separate post that included the whole family, he wrote to his 78.1 million fans: ‘Three generations of the Broadus family for the @skims Christmas campaign this year! #ad.’

The SKIMS founder often recruits famous figures for her brand’s campaigns, which have included Teyana Taylor and her family in the past.

Earlier this year, he paid tribute to the Victoria’s Secret Angels of the early 2000s in a shoot with Heidi Klum, Alessandra Ambrosio, Tyra Banks and Candice Swanepoel.

Also of note, Kim’s six-year-old son Saint West dressed up as Snoop Dogg this past Halloween, showing Kardashian’s deep respect and admiration for the star.

Patriarch! The head of the Broadus family smiles in the snapshots taken for the collaboration

Grandfather! The gangster rapper showed the tender side of him as he carried his granddaughters