In a flat smartphone market, the hope is that generative artificial intelligence (GenAI) will make the difference for better sales.
A preliminary forecast from research group IDC says that 170 million smartphones with GenAI will be shipped in 2024, representing almost 15 percent of total shipments, compared to 51 million shipments in 2023. The forecast should require original equipment manufacturers (OEM) which is struggling with a global sales slowdown.
According to Counterpoint Research, the number of smartphones sold in India remained stable at 152 million units in 2023. Sales improved in the fourth quarter of 2023, but largely in the premium segment
First print: March 3, 2024 | 9:17 PM IST