An emotional Skye Wheatley has been devastated by the lack of support other influencers have shown her clothing brand.
The former Big Brother star, who runs the athleisure line Good People Apparel, tearfully told her followers Monday that she could no longer afford to send freebies from the brand because the company is not yet profitable enough.
She also called out other influencers for not posting about the brand on social media, despite requesting and receiving free items from her.
“It’s just f***ed,” she sobbed as she wiped away the tears.
“It’s actually stressful how much money we’ve lost from what we’ve already spent,” she confessed, before admitting that her business partner has now told her to stop giving free gifts.
An emotional Skye Wheatley has been devastated by the lack of support other influencers have shown her clothing brand
“I’m just an idiot because I get really excited about, ‘Yeah, we’ll send you one!’ I want to see everyone in it, and then the people you’ve wasted money by sending it out to do nothing,” she cried.
“And it’s like that could have gone to one of my family or friends who would have actually worn it and told people about it…they would have really appreciated it.”
The 29-year-old said she promised a bunch of influencers that they would soon get tracksuits from the brand, but she was unable to deliver them because she feared there wouldn’t be enough left for customers to buy.
“Sorry, I’m actually getting emotional because I really want my brand to do well,” she said with tears in her eyes.
She also clarified that the line is not yet making a big profit and any money they make will be reinvested back into the business.
The 29-year-old challenged other influencers for not posting about the brand on social media, despite requesting and receiving free items from her
“It’s actually stressful how much money we’ve lost from what we’ve already spent,” she said, before admitting that her business partner has now told her to stop giving free gifts.
The emotional admission comes just a week after Skye was forced to close her online company Presets by Skye & Freja, which sold custom photo filters for Instagram.
Announcing the closure, she wrote, “It is with a heavy heart that we must inform you that we will be closing our business.
“While this is a bittersweet moment for us, we are immensely grateful for the support and loyalty you have shown us over the years.
As a final thank you, we’d like to give you one last chance to purchase our presets before they’re gone forever.
Don’t miss this opportunity to own a piece of our brand and take your photography to the next level. Thanks again for your support. Skye & Freja’.
Good People Apparel sells tracksuits and some activewear items such as bodysuits. Skye is pictured in the brand
Skye teamed up with her friend Freja Emily in 2019 to start a company that sells digital filters, or “presets,” for Instagram.
Presets from Skye and Freja charged up to $153 for filters that can be used to make selfies look more artistic or aesthetically pleasing.
Skye recently put her $75,000 Mercedes on the market to help fund renovation work on her luxurious Gold Coast mansion.
The former Big Brother star turned influencer shared a photo of her white Mercedes on Instagram last month, asking interested buyers to message her.
Sell white Mercedes. Send me a DM, xx,” she wrote alongside a photo of the luxury vehicle parked in her garage.
The emotional admission comes just a week after Skye was forced to close her online company Presets by Skye & Freja, which sold custom photo filters for Instagram.
She also posted a photo of the renovation work currently underway on the garage loft of the Gold Coast property she purchased in 2019.
Celebrity watchdog account Influencer Updates AU shared the photos, telling followers that the blonde beauty sold her “spare car” as she continued to renovate her property.
Many of their followers were quick to congratulate Skye for working hard towards her goal.
“It will look sensational when it’s done,” one fan gushed and another wrote “good for her.”
Skye lives in Queensland with her partner Lachlan Waugh and their two sons, Forest, three, and Bear, one.