Beauty lovers are rushing to get their hands on Elf Cosmetics' brand new liquid blush – with thousands claiming it's the 'perfect dupe' for Rare Beauty's iconic Soft Pinch blush.
Selena Gomez's Rare Beauty blush has become a cult favorite among shoppers, with the brand selling $100 million (AUD) worth of the purchase every year.
But the $41 price tag put off many on a budget — which is why Elf's $13 Camo Liquid Blush is rising in the ranks.
Thousands online have already rounded up the shades they think are 'dupes' for the high-end celebrity beauty brand.
Make-up expert Monica, who drops by Mango Monica online claimed that Rare Beauty's 'Happy' looked 'identical' to Elf's 'Pinky Promise' – and she couldn't tell the difference when she tried them both.
Makeup expert Monica, who goes by Mango Monica online, claimed Rare Beauty's 'Happy' looked 'identical' to Elf's 'Pinky Promise'
Beauty lovers are rushing to get their hands on Elf Cosmetics' brand new liquid blush – and thousands are claiming it's the 'perfect dupe' for Rare Beauty's iconic Soft Pinch blush
Both the Elf and Rare Beauty packaging have similar shapes, with the latter having a more matte look.
The Rare Beauty blush is also 7.5ml, while the dupe is 3.5ml.
Yet both brands claim that just a dot of the product is enough to cover your entire cheek.
Beauty enthusiasts online have already given the purchase rave reviews, with many rating it five stars.
“The colors are not the same, but they are similar shades,” makeup influencer Abby said in a video. 'The Elf blush is very beautiful, I'm obsessed with it. It's the best dupe ever.'
“They look exactly the same on me,” another commented. 'The Elf is a bit thinner, which I prefer. Very nice.'
“I bought all the Elf sunglasses and couldn't be happier,” said one woman. 'Especially great if you're on a budget. I'm going to gift some of these to my friends.'
Thousands online have already matched the shades they think are 'dupes' for the high-end celebrity beauty brand – including 'Happy' and 'Pinky Promise' [pictured]
While the coveted makeup purchase isn't available in Australia yet, previous shipping schedules indicate the blushes will hit Australian stores in late January
But a few had complaints about the quality of the budget version.
'Personally I would choose Rare Beauty. It lasts MUCH longer than Elf. I had to re-login three times while using it and I never did that for Rare Beauty. But they both look great!' wrote one woman.
Another echoed: 'I've found that the Rare Beauty lasts me all night until I wash it off with soap. The Elf one doesn't last that long, I look so pale after a while.'
While the coveted makeup purchase isn't available in Australia yet, previous shipping schedules indicate the blushes will hit Australian stores in late January.
Other Elf purchases are available online or at Priceline, Kmart and Target stores nationwide.