Shoppers left dumbfounded as £5 tubs of Lurpak are locked away inside security netting
Now Lurpak is locked in safety nets: Customers say inflation is ‘going crazy’ as 600g of butter worth £5.35 gets protective measure in Aldi
- Shoppers left stunned after £5 tons of Lurpak were trapped in safety nets
- A woman shared a video of the Lurpaks in an Aldi in Kidbrooke, southeast London
Shoppers today said inflation is ‘going crazy’ after a £5.35 600g Lurpak was trapped in safety nets at Aldi.
A stunned customer shared a video of the protected product on video app TikTok after seeing it in a store in Kidbrooke, southeast London.
It’s the latest move by supermarkets to secure their groceries amid fears the cost-of-living crisis has sparked a spate of shoplifting.
The shopper who recorded the video said it ‘flashes UK inflation’. Inflation is the increase in the price of something over time, and the most recent consumer price index (CPI) measurement put the figure at 10.4 percent.
The clip shows a tray of the spread on a shelf in the store, encased in a thin black cord net, with a black security tag on the end.
Shoppers have been left dumbfounded after £5 tons of Lurpak were trapped in safety nets
A customer shared a video of the netted Lurpaks to TikTok after seeing them in an Aldi in Kidbrooke, South East London
TikTok users were shocked. One of them said, “They can afford the extra protection cost, but can’t lower the price”
She picked up the net bag by the security tag to inspect the butter – which cost an eye-watering £5.35.
Behind it on the shelf are more bins, all protected by the same measures.
The video has been viewed by more than 7.5 million people and has received at least 280,000 likes. TikTok users left more than 3,900 comments about the security measures.
One user wrote, “Why is Lurpak butter being held hostage?” Another said, “They can afford the extra cost of protection, but they can’t lower the price.” A third added: ‘£5 for a bit of salted and shaken milk is a bit crazy.’
In December, an Aldi store was found to be placing cards on packs of sweets worth just 85 pence.
The Rushey Green branch of the budget supermarket in Catford, south London, has put yellow security stickers on a range of its confectionery – including a Kinder Snack Bar priced at 85p, Haribo Tangfastics costing £1 and a pack of five Cadbury Twirls selling for £1.05. .
A range of everyday items in supermarkets have been tagged with security labels following price hikes in recent months, including baby formula, cheese, butter and even milk.
Since last year, a 500g tub of Lurpak butter has increased in price by around 37 per cent in Aldi stores, from an initial £3.65.
The video has been viewed by more than 7.5 million people and has received at least 280,000 likes
Since last year, a 500g tub of Lurpak butter has risen in price by around 37 per cent in Aldi stores, from an initial £3.65
The current inflation rate in the UK is 10.4 percent. While headline inflation is expected to decline in 2023, the government has announced that food price inflation will remain high in the near term.
First produced in Denmark in 1901, the luxury butter brand has become a staple of millions of households across the country.
MailOnline has contacted Aldi for comment.