Shoppers are obsessed with these new heels at Cotton On – and they’re an exact replica of a $200 designer pair

Australian fashion lovers are flocking to an unlikely store to get their hands on the brand new ‘shoes of the season’ – and they cost just $70.

Shoppers are obsessed with Cotton On’s new winter shoe collection, with many looking to move from chunky sneakers to elegant pointed-toe heels.

The Lilia Eyelet Pointed Mules ($69.99) were a standout, with popular sizes selling out just weeks after launch.

Eagle-eyed shoppers have noticed a sharp resemblance to high-end brand Tony Bianco’s Kelsey Black Nappa Heels ($199.95).

‘I love Cotton On shoes, they are so comfortable and trendy!’ ‘, one fashion influencer raved.

Shoppers have noticed a similarity to Tony Bianco’s Kelsey Black Nappa Heels ($199.95)

Cotton On’s black vegan leather shoes feature a vintage-inspired bronze buckle at the front and a 3-inch stiletto heel.

The popular shoes are also available in white, but shoppers seem to prefer the darker shade.

Many have praised the shoe’s easy entry feature and cushioned sole.

The popular shoes are also available in white

Hundreds online were in disbelief at the cheap shoes and rushed to the nearest stores.

“I’m going to get this now,” someone said.

‘I have six different kitten heel styles from Cotton On! So much better than Tony Bianco’s,” wrote another.

‘I’m in love with it, I can’t believe this is Cotton On!’ said a woman.

But a few have complained that the shoes are uncomfortable.

“I wore these for an hour and had the worst blisters,” one shopper revealed.

“Honestly beautiful but I bought a pair and they are so uncomfortable,” echoed another.