Shoppers call out Kmart Australia over epic fail in 2024 Christmas range: ‘What’s the point?’

Kmart Australia has sparked anger among fans who are disappointed with its 2024 Christmas clothing collection.

The store secretly launched the festive collection this week, featuring cute homewares, decorations, toys, tableware and other Christmas essentials.

But many wondered why Christmas sweaters were included in the range, since ‘nobody’ Down Under wears winter clothes in December.

Natasha Tufenkjian, better known as To Tushi online, was impressed when she saw the colorful clothes in the store and shared a video.

However, the responses were flooded with buyers disappointed with the options available.

‘I never understand why they bring out Christmas jumpers in Australia. Christmas is one of the hottest times of the year. No one wears a Christmas jumper,’ one person wrote.

“Did Kmart miss the memo that it’s summer at Christmas?” asked another.

“I like the sweaters but I don’t understand why they do that when it’s already summer in December,” added a third.

“Did Kmart miss the memo that it's summer at Christmas?” someone asked.

Customers have questioned why Kmart Australia has included jumpers in its new 2024 Christmas collection, as ‘no one’ Down Under wears winter clothing in December

$20 Christmas Vest

The popular department store released the festive collection this week

The popular department store released the festive collection this week

A third said: ‘I wish they’d come out with more fun summer Christmas clothes, like sundresses and stuff!’

Another Halloween lover wrote: ‘I love Christmas, but starting November 1st. Let Halloween shine first.’

Others, however, were excited about the offer and couldn’t wait to get their hands on the copies.

Natasha also said she “died and went to Christmas heaven” after looking at the items in the store.

“Stop that! I’ll wake up early tomorrow morning,” said one.

“I’ll be right back, I’m just going to Kmart,” wrote another.

However, there are also a variety of men’s and women’s vests and Christmas pajamas available starting at $18.

Daily Mail Australia has contacted Kmart Australia for comment.

However, there is also a range of men's and women's vests and Christmas pajamas available to purchase starting from $18

$18 Christmas Vest

However, there is also a range of men’s and women’s vests and Christmas pajamas available to purchase starting from $18

Other top holiday buys on sale include a $15 Mini Gingerbread Man Waffle Maker, an $8 Christmas Pudding Basket, and $16 two-tone red-green coupe glasses.

Other top holiday buys on sale include a $15 Mini Gingerbread Man Waffle Maker, an $8 Christmas Pudding Basket, and $16 two-tone red-green coupe glasses.

Other top Christmas deals include a $15 Mini Gingerbread Man Waffle Maker, an $8 Christmas Pudding Basket, and $16 two-tone red and green coupe glasses.

The non-stick Gingerbread Man Waffle Maker is the latest mini appliance to hit shelves.

Add a pop of color to your bathroom this December with the $10 Ho Ho Ho Bath Mat with Tassel Detail.

Impress your guests while hosting with the elegant Serving plate set 12 Days of Christmas.