Shoppers are sharing videos of unwanted cases of Bud Light sitting untouched in supermarket aisles
Aisle after aisle in supermarkets across the country seems to confirm that Bud Light is far from the flavor of the week.
On what many Americans consider to be the unofficial start of summer, instead of shelves looking empty after a Memorial Day weekend of partying and drinking, rows of store shelves were packed with Bud Light and Budweiser in social media posts. were shared.
Following the backlash over parent company Anheuser-Busch’s use of transgender influence Dylan Mulvaney to promote Bud Lights, the company has seen its market value plummet.
The hit was anecdotal and in actual sales, which are down 26 percent since the backlash began in early April.
The controversy saw social media users document the company’s carnage in real time and the dramatic effect it has on their sales.
Bud Light beer is experiencing a significant drop in sales nationwide as supermarket shelves remain fully stocked over Memorial Day Weekend
Social media users have shared images of shelves full of Bud Light in supermarkets, highlighting the negative impact on sales
Bud Light’s partnership with trans influencer Dylan Mulvaney has led to a drop in sales over the past two months
Users across the country placed supermarkets with Bud Light in their local stores, which seem to have been left completely untouched as loyal drinkers ever turn away from the brand.
Bud Light sales fell for a sixth straight week as retailers cut prices — with one store charging $3.49 for a 24-pack and another offering a discount that would see the beer sold for free.
“This could be a promotional summer the likes of which we haven’t seen since Hurricane Katrina in 2005, where there was so much beer stock on the market that it triggered the price war of all price wars,” said Beer Business Daily. a recent report.
Bud Light volumes for the week ended May 13 were down 28.4 percent, following a 27.7 percent decline the previous week.
During a promotion for the company’s March Madness contest and while celebrating the one-year anniversary since Mulvaney began identifying as a woman, Bud Light gave the TikTok star and transgender activist a personalized beer pack with her image printed on it.
Bud Light sales have fallen significantly since the beer’s partnership with Dyland Mulvaney, and analysts at JPMorgan expect Anheuser-Busch’s revenues to fall 26% this year
Anheuser-Busch has seen its market value fall by $15.7 billion since the disastrous campaign with Mulvaney
Fridge after fridge turned out to be full despite the beer being heavily discounted
Anheuser-Busch beers remained untouched in this supermarket
In Florida, the blue and red boxes of Bud Light were packed on the shelves
Budweiser is giving away its beer for free with new promotions after Dylan Mulvaney’s backlash wiped out nearly $16 billion from parent company Anheuser-Busch’s market value
A popular promotion is giving away a pack of 24 for $3.49 – or 14 cents per can
The refrigerators in this supermarket were full of Budweiser and Bud Light products
This aisle demonstrated the problem with an almost empty beer aisle, all but Bud Light
Half a dozen fridges in this social media post show Bud Light fridges fully stocked
The stock of Bud Light beer seemed to have remained virtually untouched at the Winn-Dixie branch
Texans seemed to be avoiding Budweiser and Bud Light en masse
But promotion failed miserably and instead led to a national boycott of the beer.
Anheuser-Busch has lost nearly $19 billion with stocks down 14 percent and, in some cases, has given its beer away for free.
Experts even warn that the high demand threatens to create a shortage of competitors’ beers.
Beer Business Daily editor Harry Schuhmacher told Fox News Digital that the “entire industry is in shock.”
In Wisconsin, even $3.99 for a pack and 99 cents for a can wasn’t enough to entice drinkers
It was a sea of blue at two branches of Walmart and Kroger posting online
Dozens of boxes of Bud Light were left on the floor
A similar scene was seen in this supermarket where Bud Light still filled the shelves
A customer took advantage of the reduced prices and took a moment to stock up
Blue beer crates filled the shelves of this grocery store on Memorial Day Monday
A limited choice of pickle beer (a South Dakotan favorite) or Bud Light were the choices here
The company tried every trick in the book to entice the buyer, including offering a discount
He argues that the renewed demand for non-Anheuser-Bush lagers could lead to a trickle-down effect on the industry.
He said, “Even Bud’s competitors don’t really dance on the grave because they know it could have happened to them.
“You can’t just flip a switch and make beer. You know, beer is brewed. It takes, you know, at least a few weeks to make.