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Woolworths shopper slams supermarket’s ‘frustrating’ new price tags for being ‘impossible to read’
- An Australian shopper has criticized Woolworths’ new digital price tags
- The client claims that he cannot read the ‘essential information’
A Woolworths shopper criticized the supermarket’s new digital price tags, saying they are hard to read.
in a cheepThe customer posted a photo of the hard-to-read labels attached to the back of one of the dairy coolers.
Woolworths was forced to respond to the Queensland buyer’s complaint by saying they are taking customer feedback into account amid the launch of the new electronic displays.
A Queensland shopper has swiped the digital price tags at his local Woolworths store and says it makes it impossible to read “essential information” (pictured: the new display)
“I am unable to read the essential information on this screen in the Nundah store,” the man wrote in the tweet.
The image shows a row of labels with tiny fonts and some with two labels on a small screen that many shoppers would have to squint to read.
Woolworths responded to the man’s concern on Twitter requesting the specific name of the store so comments could be shared with the management team, however they have yet to respond.
In a statement, a Woolies spokesperson said the supermarket giant is eager to hear customer feedback on the displays it began testing in select stores last year.
“These electronic tags are designed to reduce paper, update the latest prices and special offers in real time, and reduce manual ticketing to allow our team to focus on serving customers and restocking shelves,” they told FEMAIL.
“We will continue to collect more feedback in the coming months.”
Another shopper took to Twitter to complain about a sign on the Woolworths deli counter.
The customer was shopping at the Kyneton store in Victoria at around 5:30 p.m. cheep the shutdown was a weekly occurrence.
Woolworths responded to the man’s concerns by explaining that the regional Victorian store has been short-staffed and is “working competently” to recruit new members to the team.
‘Due to unforeseen circumstances, the deli is closed. We apologize for any inconvenience,” the sign at the deli read as the displays were covered in black plastic.
A Woolworths shopper, from Kyneton, Victoria, shared his frustration after noticing a sign telling customers the deli counter was closed, adding that the closure was a weekly occurrence.
‘It’s a pretty regular thing actually, at least once a week. When are they going to fix their shit? the dad wrote.
A Woolworths Supermarket spokesperson told FEMAIL that due to recent staff shortages, the team has had to close the deli in the Kyneton store early on a few occasions.
“We apologize for any inconvenience this may have caused our customers and have passed these comments on to our store operations team,” they said.
“Should the deli counter be closed, customers can still purchase similar items, such as chicken breast fillets and salmon, within our fresh packaged convenience range located in the store.”
The supermarket giant responded by saying that the Kyneton store closures are due to staff shortages: “As a result, they have spread incredibly across multiple areas of the store.”
On Twitter, a Woolies spokesperson told the shopper that the store has had “a substantial number of team members leaving the business due to alternative careers and relocation.”
“As a result, they have been incredibly busy in multiple areas of the store, particularly Fresh Service, as well as having difficulty managing department coverage.”
The country town is an hour north of Melbourne and the next Woolworths location is 40 minutes away, making it difficult to redeploy staff from other stores in the event of staff absenteeism.
Deli counter workers must also adhere to strict food safety regulations and receive training to work in that area of the store.