Shein plans to make Turkey a major supplier of fast-fashion clothing in Europe
Stylish: pop star Anitta in an advertisement for Shein
Shein plans to make Turkey a major supplier of fast fashion clothing in Europe. The brand hopes to reduce criticism of the use of Chinese labor.
This comes as the company presses ahead with plans for a £50 billion initial public offering on the London Stock Exchange, despite growing concerns from Beijing.
Shein is said to have filed documents with the Financial Conduct Authority that are the first step towards a stock exchange listing.
But The Mail on Sunday reported last week that Chinese officials are unhappy with the level of criticism Shein has received since announcing its plans, and may even be pushing for the company to list in Hong Kong instead.
Critics allege that Shein uses suppliers in China who exploit poorly paid garment workers, allowing the brand to sell its clothes at rock-bottom prices.
The British Fashion Council called the float a “significant concern”.
Singapore-based Shein plans to use more suppliers closer to major markets.