Selena Gomez’s makeup brand Rare Beauty shares pro-Palestine message on Instagram – after the singer was criticized for her own post and said she was deleting the app

Selena Gomez’s makeup brand has shared an apparently pro-Palestine post after the singer was criticized for her own “half-hearted” post and said she was deleting Instagram.

The pop star shared her own short message last week, saying: ‘We must protect ALL people’ and adding: ‘I wish I could change the world. But not a message’.

But she was criticized for failing to take a definitive position on the conflict and for not responding sooner.

The UNICEF ambassador had said on Monday that she was deleting her Instagram in a message that read: ‘I’m taking a break and deleting my Instagram. I’m ready. I don’t support anything that’s going on.”

Now her brand appears to have stepped in to clarify its position.

On Monday, Rare Beauty posted a maroon square with “Humanitarian Crisis in Gaza” written in white and a lengthy caption condemning both the October 7 terror attacks and the deaths of “thousands of innocent Palestinian civilians.”

The company said: ‘Thousands of innocent Palestinian civilians have been killed in Israeli airstrikes and millions of civilians have been displaced and no longer have access to food, water, medicine or basic necessities for survival.

‘A large number of these victims are children. Palestinian citizens must be protected, period.”

It added: “We remain deeply saddened by the horrific terrorist attack on innocent civilians in Israel on October 7, many of whom were children. There is no situation in which attacks on civilians are acceptable.

“We strongly condemn all forms of anti-Semitism and Islamophobia.”

Gomez is the founder and chairman of Rare Beauty.

Yesterday it was reported that she had put her name to a letter addressed to President Biden calling for a ceasefire in Gaza.

The letter, which was also signed by Gigi Hadid and Jennifer Lopez, read: “Dear President Biden, We come together as artists and advocates, but most importantly as people witnessing the devastating loss of life and unfolding horrors in Israel and Palestine.’

‘My words will never be enough’: Selena had announced her ‘break from social media’ for the first time on Monday ‘because my heart breaks seeing all the horror, hate, violence and terror going on in the world. We must protect ALL people, especially children, and stop the violence.”

The 31-year-old “Texican” pop star posted and then promptly deleted a story that read, “I’m taking a break and deleting my Instagram.” I’m ready. “I don’t support anything that’s going on.”

After Selena turned off the comments on her more recent posts, some of her 430 million followers went back to her October 4 video to say she should have spoken out about the war because her role as UNICEF ambassador.

Selena appeared to respond to the comment, then wrote in a now-deleted Instagram Stories post, “I’m taking a break and deleting my Instagram. I’m ready. I don’t support anything that’s going on.’

Selena broke her silence, saying her “heart breaks seeing all the horror, hatred, violence and terror going on in the world,” but argued that a social media post “won’t change the world” while she hit back at criticism.

“People being tortured and murdered, or any form of hatred towards any group, is horrible,” she wrote in a statement.

“We must protect ALL people, especially children, and stop violence for good. I’m sorry if my words will never be enough for everyone or any hashtag.

‘I just can’t stand innocent people getting hurt. That’s what makes me sick. I wish I could change the world. But not a post.’

The two-time Grammy nominee also posted an old photo of her 10-year-old half-sister Gracie Elliott Teefey with the caption, “Having a little sister has made me tragically sick every day. I would do anything for children and innocent lives.”