Sega just made Sonic cooler.
The Sonic Cooler – officially the Sonic the Hedgehog Green Hill Zone Little Playmate 7 Quarter Cooler – comes from longtime cooler maker Igloo and is available now. It costs $39.99 on Igloo’s website, with graphics taken from the original 16-bit Sonic the Hedgehog, and will fit up to nine standard 12-ounce cans. That’s enough booze for Sonic, Tails, Amy Rose, Knuckles, Shadow, Cream the Rabbit, Rouge the Bat, Espio the Chameleon, and Big the Cat (and Froggy, if they share).
Here’s the Sonic cooler next to a can:
“This partnership with Igloo confirms how Sonic the Hedgehog transcends the boundaries of video games alone,” said Alex Gomez, senior director of licensing at Sega of America, in a press release announcing the cooler. That’s an incredible statement considering the hundreds of other licensed Sonic the Hedgehog products released over the past 30 years, multiple cartoon series starring Sonic, and the two live-action Sonic the Hedgehog movies that have grossed over $725 million in revenue. brought to the cinema. . It was the igloo cooler that solidified it.
Here is the Sonic cooler filled with ice:
Sega and Igloo said the Sonic the Hedgehog Little Playmate cooler is just the beginning of their collaboration. The Sonic the Hedgehog cooler collection will be expanded with another Playmate cooler, a soft-side cooler (like one of these), and stainless steel drinkware later in 2023, the companies said.
It doesn’t get much cooler than that! Except when you add more coolers. What they plan to do.