Sega becomes first major business to realize blockchain isn’t all it’s cracked up to be

Video game publisher Sega appears to be backing down from its intentions to make the blockchain, which no human being alive is yet to pitch a valid application for, a core part of its business strategy going forward, offering a cautionary tale to similarly blinkered business owners and tech evangelists who still want to wish the bubble back into existence.

You’ll have to forgive us as we enter the video game industry to bring you this cautionary tale in action, but we’re talking about business strategy here, and we both know the analyst shrunk down to microscopic size inside you is on the edge of its seat.