A popular sandwich chain is the latest to join the pickle craze with a new pickle sandwich, but the reception has been mixed.
Jimmy John’s debuted its “Picklewich” in a promo video Thursday, starring Jersey Shore star Nicole “Snooki” Polizzi as the “Pickle Witch.”
The creative ad was filmed as a parody documentary to showcase the breadless sub.
Snooki said, “So I’m just sitting here chilling on my log and then all of a sudden I hear these pickle juice heads say my name. I think: what are you doing in my forest?
“If you want a Picklewich, you have to go to Jimmy John’s and get it yourself.”
The Picklewich is available in two variants from Monday to November 14
Nicole ‘Snooki’ Polizzi as the ‘Pickle Witch’ in Jimmy John’s promo, which breaks the news. The pickle-loving star drank pickle juice in the video (pictured)
The Picklewich is temporarily available from Monday to November 14th.
Some Jimmy John fans were quick to express their excitement about the pickle meal.
‘I could go for it. I love pickles,” said one supporter.
Another person posted: ‘Apparently Jimmy John just introduced a new sandwich with giant pickles instead of bread… Not dramatic, but this might be the best day of my life.’
“I NEED THIS,” one Instagram commenter said under a Jimmy John post about the product.
“Best thing you ever did,” another fan added.
But some claim the chain ripped off a New Jersey Deli.
Snooki said, ‘If you want a Picklewich, you should go to Jimmy John’s and buy your own’ in the playful video
“This sandwich was stolen from Elsie’s deli in Jersey,” one person wrote.
The Red Bank sub shop went viral on TikTok in 2019 for a sandwich that used a whole pickle instead of bread.
“These sandwiches have changed people’s lives,” said Elsie CEO Katherine Cohen Business insider.
‘We’ve seen people literally cry when they see the product. “So many people have cut bread out of their diets due to allergies and diets, and finally being able to enjoy a sandwich brings people to tears,” she added.
Over the summer, the pickle sandwich trend saw a resurgence, with sandwich shops across the country contributing to the keto-friendly trend.
Most people who were upset about the addition of the low-carb menu simply thought it sounded unappealing.
“Go home Jimmy John, you’re drunk,” one person wrote.
‘I’m already consuming too much salt. No thanks,” said another X user.
Some people were selective with their disapproval, with one person writing “barf” and another saying “no.”
The two variants of the ‘Picklewich’ are the Vito Picklewich and the Turkey Picklewich.
The Vito contains lettuce, onion, salami, capocollo, provolone, tomato, oregano, basil, oil and vinegar. The turkey option contains lettuce, tomato, turkey and provolone.
Additionally, the chain’s Pickle Jimmy Chips are returning.
Jimmy John’s announcement came shortly after Pringles made its own pickle-related statement.
Jimmy John’s has been running ads to get customers excited about the new product
The chip company is bringing back its dill pickle flavored variant.
Pringles said: ‘Dill Pickle has an insanely dilicious balance of dill pickle flavor straight from the jar.
“Every bite delivers the salty, tangy flavor experience with a hint of spicy dill that longtime fans will remember and beginners will love, so you too can satisfy your pickle cravings in crunchy form anytime, anywhere.”