Samsung’s new best OLED TV will be pricier than last year’s model
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Samsung has revealed the launch prices of its OLED TVs for 2023 in Europe and there’s some bad news: its top-of-the-line TVs will be slightly more expensive than last year.
In 2022, Samsung launched its first ever commercially available QD OLED TV (although QD was dropped from the official name) with the Samsung S95B OLED TV. In our review, we called the picture “sensational” – thanks to the technology that combines the best parts of QLED and OLED screens – and gave it a five-star rating for its high quality. It was one of last year’s best TVs at the premium end. The 55-inch model will cost $1,799 / £1,999 / €2,099 at launch, and the 65-inch model will cost $2,799 / £2,999 / €2,999.
Because of how well the 2022 model performed, but with some downsides, we’ve been eagerly awaiting details on this year’s Samsung S95C and Samsung S90C and finally Samsung has revealed the price of its new screens – at least in Europe.
The Samsung S95C OLED TV will cost you:
- 55-inch – €2,500 (about $2,650 / £2,200)
- 65-inch – €3,300 (about $3,500 / £2,900)
- 77-inch – €4,800 (about $5,100 / £4,200)
While the Samsung S90C will bring you back:
- 55-inch – €2,000 (about $2,100 / £1,750)
- 65-inch – €2,800 (about $3,000 / £2,450
- 77-inch – €4,000 (about $4,250 / £3,500)
Prices in dollars and pounds are estimates based on current exchange rates – Samsung’s prices don’t usually follow exchange rates exactly, so we’ll have to wait for the official figures to be released. However, by comparing the European prices for its 2022 model to its 2023 TVs, we can see that the top-end S95C will be slightly more expensive, while the technically less impressive S90C will be a little cheaper than what has come before.
Analysis: What’s new with the Samsung S95C OLED?
For that higher price, the S95C delivers some upgrades over its predecessor. Samsung claims the new TV is 30% brighter than its previous iteration, and with better anti-glare performance in bright rooms, which was an issue with the previous model. The audio also gets a boost, with the S95C using a 4.2.2 channel speaker system.
By comparison, the S95B only had a 2.2.2 setup while the upcoming LG C3 OLED settles for a 3.1.2 system. The S95C’s setup includes upfiring speakers that allow the TV to make good use of its Dolby Atmos support without requiring you to buy one of the best soundbars – although you might want to consider getting one if you’re looking to the best house. theater you can. The S95C isn’t perfect though: it still lacks DTS:X support and continues to reject Dolby Vision HDR.
As for the S90C, it seems to offer many of the same features as the S95C, but has a simpler speaker setup and an understated version of Samsung’s Object Tracking Sound System (called Object Tracking Sound Lite). It will also be thicker, because the connections will be on the display, instead of in a separate One Connect box (which the S95C will have).
We’ll have to wait and see what prices Samsung charges outside Europe – and we’ll have to test these TVs to know if they’re as good as Samsung promises – and if the price hike doesn’t keep the S95C from competing with the best OLED TVs out there. are available today.