By now you probably know that Samsung’s Galaxy S24 phones are as much about AI as they are about the latest mobile hardware – ‘the next big thing is you’ is the tagline of the company’s latest TV commercial. But the Korean giant insists that features like Genative Edit and Circle to Search are just the tip of the AI iceberg.
In an interview with Ny Breaking following the latest Galaxy Unpacked showcase, Samsung’s Head of Customer Experience Patrick Chomet teased the company’s lofty ambitions when asked about his dream Galaxy AI feature of the future.
“There isn’t just one feature,” Chomet told us, “it’s my dream for Galaxy AI (to reach a point where) I never have to go into the settings again. The phone of the future will not have an accessibility menu. Think about it – we’re saying AI intelligently adapts to me and my needs. We are all human, whether we are disabled or not, but (at the moment) disabled people have an accessibility menu and (everyone else) a standard menu. That is not true. Moreover, it is technically incorrect (to distinguish between the two) because it is a spectrum.”
“Over my lifetime,” Chomet continued, “my ability to type will decrease, my vision will change, and my ability to listen to audio will vary. So for me, the dream of the future is that I can realize the promise of AI: intelligence that makes my phone work for me. Intelligence is not some kind of gimmick that people don’t want. It will help people communicate. It will help people share. It will help people summarize. It will help people listen. It will work for me; as an individual (with individual needs). Samsung’s dream device is one that can adapt to that.”
That sounds like Samsung envisions a future where its smartphones offer a much more streamlined, customized mobile experience. Galaxy AI could ultimately eliminate the need for manual adjustments, allowing us to reach a point where your smartphone automatically adapts to your accessibility needs, without intervention. For example, if you’re having trouble reading a news article or hearing someone on the phone, future Galaxy devices may be able to automatically increase the size of the text on the screen or adjust the ringer volume to suit your ears.
It’s certainly a bold vision – and Chomet clarified his comments by saying “this is still a long way off” – but Samsung clearly harbors ambitions to clean up the Android UI once and for all.
Indeed, the complexity (read: inaccessibility) of Android devices is a major reason why we think Android fans are switching to iPhones in record numbers. So it’s certainly in Samsung’s best interest to deliver a more practical, user-friendly Android experience than we’ve become accustomed to in recent years.
For our initial thoughts on Galaxy AI and Samsung’s latest devices in general, check out our hands-on Samsung Galaxy S24 review, hands-on Samsung Galaxy S24 Plus review, and hands-on Samsung Galaxy S24 Ultra review.