Samsung’s AI TV helps you prepare that delicious dish on your screen
- Samsung TVs will use AI to identify dishes on screen and find recipes.
- The technology is linked to the Samsung Food app.
- The feature is linked to meal planning, shopping list creation and related functions.
A delicious meal on TV can make your mouth water, even if you have no idea how to prepare it. Samsung wants to turn that urge into action using AI through its new TVs and the Samsung Food app. The feature uses AI vision to recognize food on the screen and retrieve the recipe for you.
Suppose you’re watching a cooking show and someone pulls a steaming bourguignon out of the oven. When Samsung Food is turned on, your TV can recognize that dish and suggest a recipe so you can make it yourself. It doesn’t stop there: Samsung Food on TV can also display updates on grocery or takeout orders placed through the mobile app. While you don’t have to stir the pot from the comfort of your home, this kind of integration is intended to make cooking more accessible and engaging.
Samsung Food already offers AI-driven cooking steps and suggests recipes based on uploaded photos. Now that Samsung Food is coming to TVs, the technology is coming straight into your living room. Of course, recipe tools that try to identify dishes from photos or videos haven’t exactly gone smoothly, as I learned from playing with ChatGPT.
“We’re bringing food from movies or TV straight to your dining table with Samsung Food. Using our AI processor, it recognizes the food on your screen and provides recipes to bring it to life,” Samsung wrote in a press release. “Samsung Food can also analyze what’s in your fridge and create a shopping list of missing ingredients. Plus, you can do grocery shopping or pickup using supplier apps and track delivery right from your TV. It really is the ultimate AI sous chef .”
AI Grocers
Hungry AI eyes on your TV pair well with the cameras Samsung has announced it will order food from you via Instacart. The AI in Samsung Bespoke refrigerators can see inside your refrigerator, and Instacart’s product matching system can suggest what you need to restock and let you place an order with just a few taps. You can browse your shopping list directly on the refrigerator’s touchscreen and have the items delivered the same day.
The AI chef help is part of several new AI features for Samsung TVs under the Vision AI brand. There’s also the Click to Search tool that allows viewers to identify actors or filming locations on screen, while Live Translate provides real-time subtitle translations. The inclusion of Samsung Food is another step toward creating a home ecosystem where your TV is as involved in your life as your phone or smart refrigerator.
This step towards culinary AI is both ambitious and a bit quirky. On the one hand, it’s fun to imagine that you’re the it’s a kettledrum from Big Night after a movie marathon. On the other hand, it reminds us that AI can only do so much. No algorithm is going to dice your onions or keep your soufflé from collapsing. And let’s be honest: if you’re the type to order takeaway while watching The Great British Bake Off, you might not be in Samsung Food’s target audience. But for the adventurous chef, this technology can be a game changer, or at least a useful way to impress dinner guests.