Samsung’s AI refrigerator will soon order your groceries directly from Instacart
- Samsung Bespoke refrigerators add AI
- He looks in your refrigerator and analyzes your grocery needs
- Instacart will receive the order
Samsung wants your refrigerator to do your shopping, with a little help from Instacart. Samsung and Instacart are working together on same-day grocery delivery based on what the AI in Samsung Bespoke refrigerators sees you already have. In other words, your refrigerator can tell when it’s running low on milk and add a carton to your Instacart order before you even notice.
Samsung’s AI Vision Inside technology uses internal cameras to keep track of what’s in your refrigerator. Combined with Instacart’s product matching system, it can suggest what you need to restock and let you place an order with just a few taps. You can browse your shopping list directly on the refrigerator’s touchscreen and have the items delivered the same day.
Forgot to add eggs to the list? No problem. Your refrigerator has your breakfast sorted. Instead of having to run errands late at night, your refrigerator lets you know that everything you need has already been added to the list. The Instacart connection will be available in new Bespoke refrigerators and added to existing ones via an over-the-air firmware update.
AI Grocers
You still need to approve actual purchases for items the AI adds to your list. No matter how good the AI is, you don’t want to give it too much control or it will mistake your cauliflower for cabbage and order the wrong vegetable. Plus, there are a million types of milk, and you don’t want to upset anyone in your family who is expecting oat milk but only gets almond milk.
One aspect not mentioned is that the AI can learn your eating habits and potentially become more proactive in creating your shopping list. The companies haven’t mentioned plans to collect or analyze that kind of data, but it wouldn’t be far off from the way we all see targeted ads based on our web searches. Except in this case it would be based on what you ate.
Still, the potential is undeniable, especially if Samsung and Instacart can pull this off without making you feel like your refrigerator is judging you.
With competitors like Amazon and Google also moving deeper into the smart home market, Samsung’s Instacart partnership could give it an edge. By combining functionality with a touch of futuristic flair, they set the bar high for what smart devices can do. People are looking for convenience, and Instacart and Samsung are happy to share that.