They are two of the biggest rivals in the technology world.
So it’s no surprise that Samsung has jumped on the bandwagon to mock Apple for its alarm problems this week.
Apple made headlines after users reported their alarms weren’t going off, causing many to miss work and school.
While Apple has reassured users that it is fixing the issue, Samsung has taken to Instagram to poke fun at its rival.
“Rest assured, our alarm is going off,” read a video of a dachshund playing with a DJ mixer.
The Apple problems started earlier this week and have wreaked havoc on many iPhone users.
An irate iPhone user, Alyssa Sarracco, has missed classes at school after none of the ‘five alarms’ she set went off after a nap.
Another disgruntled Apple customer, Reid Manning, hasn’t woken up by her alarm for three or four days, while 24-year-old Pete Layzell only just managed to get to work in time this morning after his alarm didn’t go off.
It’s not clear how widespread the problem is or whether it’s related to a specific iPhone model or version of iOS software, but Apple has acknowledged the bug and is working on a fix.
Samsung UK didn’t wait and took to Instagram on Tuesday evening to mock its rival.
It posted the video with the caption: “Samsung users woke up on time today,” along with the eyes emoji.
The Apple problems started earlier this week and have wreaked havoc on many iPhone users. An irate iPhone user, Alyssa Sarracco, has missed classes at school after none of the ‘five alarms’ she set went off after a nap
The video has received massive attention, with 449 likes at the time of writing.
However, not everyone seems to agree with the joke, with one user taking the opportunity to mock Samsung in the comments.
“Does Samsung count an alarm going off as a phone battery catching fire?” they wrote, apparently referring to the Galaxy Note 7, which was recalled in 2016 after reports of batteries catching fire.
This isn’t the first time Samsung has made fun of Apple.
In 2017, Samsung released an anti-Apple ad to promote its flagship Galaxy Note 8 smartphone.
The ‘savage’ ad showed the advancement of previous iPhones alongside previous Samsung models, making fun of many of Apple’s designs.
The ad even criticized Apple’s 10th anniversary device, the iPhone
Then in 2018, Samsung elaborated on the problems with Apple’s iPhone throttling in an ad titled “Moving On.”