Samsung has a long history of mocking Apple for whatever small victory the company can claim over its biggest rival, and the latest joke comes from the Korean giant’s British Instagram account.
Following reports of some iPhone alarms not working properly due to a potentially faulty iOS setting, Samsung UK has wasted no time in increasing the reliability of the alarms on the top Samsung phones. “Rest assured, our alarms are turning OFF,” the company wrote in its latest meme-based Instagram post, with the caption: “Samsung users woke up on time today.” Ouch.
Of course, Apple isn’t mentioned by name, but you don’t have to be a rocket scientist to read the good-natured humor between the lines.
Apple has informed us that it is aware of an issue that is preventing some iPhone alarms from working as expected, and the company is already working on a fix, but as we explain in our aforementioned report, we suspect the problem may have something to do with has the Attention Aware setting, introduced in iOS 17.
With Attention Aware, your iPhone can detect whether you’re paying attention and mutes the alert sounds when it senses you’re doing so. So the idea is that some iPhones incorrectly detect movement at night and as a result lower the alarm volume.
It’s worth noting that no one from the Ny Breaking team who owns an iPhone has encountered this alarm problem yet, but the high number complaints on social media – coupled with the fact that Apple itself has acknowledged the problem – suggests that a software patch is on the way after all.
For more alarm-related content, check out our roundup of the best (and worst) iPhone alarms to wake up to, according to science.