Samsung announces OLED TVs for 2025, with next-generation Glare Free technology and 165Hz gaming support
- Three new OLED TV series have been announced: S95F, S90F and S85F
- New 165Hz display support for PC gaming
- New OLED Glare Free 2.0 technology with better shadow depth
Samsung announced its new family of OLED TVs today at CES 2025. The line-up includes three series with screen sizes ranging from 42 to 83 inches and includes a range of new features powered by AI technology. Pricing and availability for the new TVs have not yet been announced, but we expect to receive that information in the coming weeks.
The Samsung S95D, one of the best TVs of 2024, was named TV of the Year at the Ny Breaking Choice awards. That’s why we have high hopes for its successor, the Samsung S95F, and Samsung’s announcement includes a menu of features that will make this one of the best OLED TVs of 2025.
New features generally launching on top Samsung TVs in 2025 include AI Upscaling Pro, which was previously only available on the company’s 8K models; Samsung’s Auto HDR Remastering Pro feature now includes both AI-based color enhancement and depth-based stereoscopy enhancement; and a hassle-free AI search function uses a separate on-screen window that can be activated with a new AI button on the remote that replaces the previous search button.
Yet another big change for 2025 is the availability of the Samsung Art Store portal, a feature previously limited to Samsung The Frame TVs that gives you access to artworks from world-class museums such as The Met and MOMA in New York , to display on the TV screen.
Samsung S95F
Samsung S95F Series TVs are the company’s flagship OLED models and are available in screen sizes of 55, 65, 77 and 83 inches – the latter of which is a new option for 2025. These feature an Infinity One “floating screen” design and OLED Glare Free 2.0 technology, which improves on the original Glare Free technology in the Samsung S95D by increasing black depth and detail in bright light and reducing screen reflection to eliminate. The original version worked amazingly well at preventing reflections from being distracting, but it also increased the light levels of the image, so that blacks became grayer and some details in light areas could be crushed. The new version aims to reduce this.
The S95F series uses the new NQ4 AI Gen 3 processor, which increases the number of neural networks over the processor in last year’s S95D from 20 to 128. Samsung claims a 30% increase in brightness for the S95F series, which is a notable increase over last year’s already very bright flagship Samsung OLEDs. Another feature that improves image quality on the S95F series is AI Gamma, which automatically adjusts image gamma in bright light to bring out shadow details that would otherwise be obscured.
S95F series TVs get a gaming boost with 165Hz display support for PC gaming, along with FreeSync Premium Pro. They also feature a built-in 4.2.2-channel 70W speaker system with OTS+ and top-firing speakers.
Samsung S90F and S85F
Samsung’s mid-range OLED offering for 2025 is the Samsung S90F series, which will be available in screen sizes of 42, 48, 55, 65, 77 and 83 inches. According to Samsung, the 55-inch and above models will feature a QD-OLED display panel, and the 42- and 48-inch models will use a W-OLED panel (that is, the same kind used in LG’s OLED TVs, rather than Samsung’s own other technology).
Samsung claims a brightness of 1,300 nits for the new S90F models – a notable improvement over previous models. Otherwise, the S90F series features the same NQ4 AI Gen 3 processor from the S95F series that offers AI-based 4K upscaling and motion enhancement. Gaming features include support for 144Hz refresh rate and FreeSync Premium.
The Samsung S85F series will be available in screen sizes of 55, 65, 77 and 83 inches and will be the most affordable option from Samsung’s OLED range. These TVs feature an NQ4 AI Gen 2 processor and 2.0-channel built-in 20W speakers with OTS Lite. We’ll give you more details as we receive them!
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