Salesforce unveils its ‘biggest innovation in 20 years’

>

Salesforce has detailed what it describes as the “biggest innovation” to come to its CRM and sales promotion platform in the past two decades.

The new addition, Salesforce Genie, is a service designed to bring together customer data typically stored across channels and applications into one multipurpose profile.

At Dreamforce 2022, Salesforce explained that the goal is to help customers enable a personalized experience for their customers, based on the most complete and current information about past interactions.

Sales team

(Image credit: Salesforce)

Salesforce Genius