Salesforce unveils its ‘biggest innovation in 20 years’


Salesforce has detailed what it describes as the “biggest innovation” to come to its CRM and sales promotion platform in the past two decades.

The new addition, Salesforce Genie, is a service designed to bring together customer data typically stored across channels and applications into one multipurpose profile.

At Dreamforce 2022, Salesforce explained that the goal is to help customers enable a personalized experience for their customers, based on the most complete and current information about past interactions.

Sales team

(Image credit: Salesforce)

Salesforce Genius