Sales and profits leap at cosmetics firm Warpaint London

Economy
By Liam

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Turnover and profit skyrocket at cosmetics company Warpaint London after strong Christmas trade

By Daily Mail City & Finance Reporter

published: 22:19 GMT, January 11, 2023 | Updated: 22:19 GMT, January 11, 2023

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Sales at cosmetics company Warpaint London soared as it made money at Christmas.

The Buckinghamshire mascara maker, which operates the Technic and W7 brands, said annual sales are expected to be £64m, up from £50m in 2021 when results are released in April.

It expects a profit of £10 million, up from £6.9 million in 2021.

Xmas boost: Warpaint London said annual sales are expected to reach £64m, up from £50m in 2021 when results are released in April

Xmas boost: Warpaint London said annual sales are expected to reach £64m, up from £50m in 2021 when results are released in April

Chief executive Sam Bazini said it had a strong last quarter, with steady online growth and expansion in the US.

It was founded by Bazini and Eoin Macleod, the general manager, who started selling make-up in London.

Warpaint floated on AIM in 2016 and grossed £23 million. The stock is up more than 50 percent in the past six months as it eases spending pressure by selling products at stores like Wilko and Superdrug.

The fortune is in stark contrast to rival Revolution Beauty, whose shares were suspended in September over accounting concerns.

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