Saga is nearing an insurance deal with Belgian rival Ageas

Saga said it is in “exclusive negotiations” with a Belgian rival over a partnership with its troubled insurance arm.

As it announced a rise in profits due to growing demand for its cruises, the over-50s group also said it had agreed to sell its insurance business to the same company, Ageas, for £67.5 million.

The update saw shares in Saga rise 9.1 per cent, or 11.4p, to 136.4p.

The companies said last week they were in discussions about a possible deal that would help the country reduce its debt burden.

Saga told its shareholders yesterday that it is in exclusive negotiations with Ageas on a twenty-year partnership in the field of car and home insurance.

All smooth sailing?: Saga announced a profit increase due to growing demand for its cruises

Ageas UK would operate Saga’s car and home products, which would generate gross written premiums of more than £479 million for the year to July. Ageas will pay £80 million upfront as part of the deal, and this amount could increase if certain targets are met.

The firms also confirmed that Ageas will acquire the insurance business of Saga Acromas. Ageas UK will pay £67.5 million for the business in a deal expected to close in the second quarter of next year.

Saga boss Mike Hazell said: ‘We are extremely excited about the opportunity to grow our home and motor insurance businesses through this proposed partnership with Ageas.’

Ant Middle, CEO of Ageas UK, said: ‘This proposed deal with Saga fits perfectly with our strategy to grow profitably in the UK personal lines and create powerful partnerships for the benefit of our customers.’

DIY INVESTMENT PLATFORMS

Easy investing and ready-made portfolios

A. J. Bell

Easy investing and ready-made portfolios

A. J. Bell

Easy investing and ready-made portfolios

Free fund trading and investment ideas

Hargreaves Lansdown

Free fund trading and investment ideas

Hargreaves Lansdown

Free fund trading and investment ideas

Invest for a fixed amount from € 4.99 per month

interactive investor

Invest for a fixed amount from € 4.99 per month

interactive investor

Invest for a fixed amount from € 4.99 per month

Get £200 back in trading fees

Sax

Get £200 back in trading fees

Sax

Get £200 back in trading fees

Free trading and no account fees

Trade 212

Free trading and no account fees

Trade 212

Free trading and no account fees

Affiliate links: If you purchase a product, This is Money may earn a commission. These deals have been chosen by our editors because we believe they are worth highlighting. This does not affect our editorial independence.

Compare the best investment account for you