Ryan Reynolds ‘cashes in on Wrexham F.C’s success by launching range of football-inspired lager’ – after selling his gin empire for a staggering $610M
Ryan Reynolds is launching his own range of football-inspired lager, while capitalizing on the success of his Wrexham team.
The 46-year-old star, who co-owns the club with actor Rob McElhenney, is reportedly venturing into the world of beer after selling his American Aviation Gin brand in a deal worth up to $610 million.
According to The mirror Ryan hopes to cash in on the team’s name following their promotion to the Football League and their own Disney+ documentary.
And the publication reports that he has already started work on the new brand with names registered as trademarks in both Britain and the United States.
Among them are ‘It’s Always Sunny in Wrexham’, a play on co-owner Rob’s TV series It’s Always Sunny in Philadelphia, as well as ‘R&R Lager’, which stands for Rob and Ryan.
Big money: Ryan Reynolds, 46, is launching his own range of football-inspired lager as he capitalizes on his Wrexham team’s success
Pricey: The star, who co-owns the club with actor Rob McElhenney, is reportedly venturing into the world of beer after selling his American Aviation Gin brand in a deal worth up to $610 million
Finally, there’s ‘Max Effort Lager’, a reference to the Deadpool star’s film production company.
Ryan and Rob also own other trademarks for the club as they hope to build a franchise of housewares, clothing and toys.
MailOnline has reached out to Ryan’s representatives for comment.
The duo took over the fifth tier in February 2021 after a $2.76 million deal.
In 2020, Diageo, the world’s largest spirits maker, revealed that they bought Aviation American Gin, co-owned by Ryan, in a deal worth up to $610 million.
The DC star became the face of Aviation Gin after purchasing an unspecified, but “significant” stake in the company in February 2018.
Diageo has acquired Aviation Gin and its majority shareholder Davos Brands, which owns three other spirits brands – Astral Tequila, Sombra Mezcal and Tyku Sake – for an initial payment of $335 million.
Last week Wrexham AFC staged an incredible comeback to leave their owners stunned against Swindon Town.
Plan: Ryan (R) hopes to capitalize on the team’s name following their promotion to the Football League and their own Disney+ documentary (photo with co-owner Rob McElhenney, left)
Business venture: Trademarked names include “It’s Always Sunny in Wrexham,” a play on the TV series It’s Always Sunny in Philadelphia by co-owner Rob, as well as “R&R Lager,” which stands for Rob and Ryan (James Jones of Wrexham pictured)
The Welsh side trailed 4–1 but fought back to draw 5–5 and scored two goals in extra time to salvage a point.
Via Twitter, the co-owners expressed their joy and told fans never to write their side no matter what.
Reynolds posted: “So much heart. #NeverLeaveAWrexhamMatchEarly’.
He was accompanied by his co-owner McElhenney, who said, ‘Never. Ever. Ever. Leave a Wrexham game’.
Phil Parkinson’s side were 4-1 down after Jake Young and Charlie Austin gave the visitors a two-goal lead.
Jake Bickerstaff pulled one back for the Welsh side, but Daniel Kemp and a second from Young left Wrexham three goals down at half-time.
However, the hosts came up with a point to prove in the second half to make it 4–3 after Elliot Lee and James Jones scored.
Cheers! In 2020, Diageo, the world’s largest spirits maker, revealed that they bought Aviation American Gin, co-owned by Ryan, in a deal worth up to $610 million
Despite this, they were pinned again as Kemp restored Swindon’s two-goal lead.
It looked like the visitors would go off with all three points as they maintained their two-goal lead into extra time before Wrexham pulled off the incredible comeback.
Jones scored his second goal in the 92nd minute to give the hosts hope before Lee scored in the 96th minute to save the point for his side.
After the game, Parkinson praised his side, saying, “The guys never gave in. If you put on a Wrexham shirt it’s a requirement. But we also have to be honest with ourselves. We have to do better.’
Reynolds and McElhenney are hoping for less drama in future fixtures as they look to climb the Football League with Wrexham following their promotion last season.