Ryan Gosling shows off his fashion prowess as the star of Gucci’s sizzling new luggage campaign
>
Ryan Gosling once again makes hearts beat faster as the face of Gucci’s sizzling new luggage campaign – and travel has never looked so hot.
The 41-year-old actor has partnered with the Italian luxury label for its Valigeria ads, in which he poses with GG monogrammed luggage and accessories from the Savoy collection.
Known for his fashion talent, Gosling models everything from tailored suits to Hawaiian shirts in the travel campaign created by British fashion photographer Glen Luchford.
Ryan Gosling, 41, is the star of Gucci’s new Valigeria campaign, in which he poses with luggage and accessories from the brand’s Savoy collection
The actor models everything from tailored suits to Hawaiian shirts in the travel campaign created by British fashion photographer Glen Luchford
Gosling follows in the footsteps of Harry Styles, Lana Del Rey, Jared Leto and Miley Cyrus, who have all starred in Gucci campaigns in recent years
In one image, the debonaire star channels his inner bellhop as he pushes a luggage cart full of Gucci travel pieces into the ocean surf.
Another has him recline in the sand and read a gossip magazine while surrounded by piles of suitcases and duffel bags from the collection.
Gosling also brings the heat in the brand’s new campaign film, which is aptly set to Heart’s hit “Magic Man.”
The one-minute video begins with the actor throwing his cowboy hat into a magic suitcase before loading his Gucci luggage into the back of his suitcase.
In one image, the debonaire star channels his inner bellhop as he pushes a packed luggage through the ocean surf
Another shows him sitting back in the sand and reading a tabloid magazine while surrounded by piles of suitcases and duffel bags from the collection
Gosling also brings the heat in the brand’s new campaign film, which is aptly set to Heart’s hit ‘Magic Man’
The footage includes shots of him eating fast food along the way and throwing cards into a hat at a hotel while traveling to an unspecified destination.
Gosling ends up on the beach, where he has to drag a pack of luggage through the sand. The video ends with him getting into a big suitcase and coming out somewhere brand new.
“Traveling for Gucci was never purely physical,” creative director Alessandro Michele said in a press release. Gucci is the brand that accompanied Hollywood’s artists, writers, actors and directors on their travels…
That’s why I wanted the ad campaign to tell a situationist dimension in which the protagonist traverses a “non-place” that is primarily a mental place, the same as those who, in the past and present, choose Gucci because they understand the meaning of creativity used to build imaginary places.’
Gosling quietly hinted at the collaboration this summer by wearing Gucci on the press tour for his movie ‘The Gray Man’
The Barbie star, who plays Ken in the highly anticipated film, channeled his character in his pastel Gucci suits during the film’s Los Angeles (left) and London (right) premieres in July.
Gosling changed his look in Berlin but stuck with Gucci when he opted for a bright red jacket paired with a white button-down shirt, black pants and a tie.
Gosling follows in the footsteps of Harry Styles, Lana Del Rey, Jared Leto and Miley Cyrus, who have all featured in Gucci campaigns in recent years.
However, the label’s latest collaboration should come as no surprise to Gosling fans. He wore Gucci on the red carpet all summer while promoting his new movie ‘The Gray Man’.
The Barbie star, who plays Ken opposite Margot Robbie in the highly anticipated film, often channeled his character with his pastel-colored looks.
Gosling modeled a seafoam green suit jacket, yellow striped button-down shirt and mint green Gucci trousers at the Los Angeles premiere of “The Gray Man” in July.
That same month, he appeared at the film’s London premiere in a light purple suit jacket worn over pink trousers, both of which were from the label.
Gosling changed his look in Berlin, but stuck with Gucci when he opted for a bright red jacket paired with a white button-down shirt, black pants and a tie.