Moment RSPCA inspector traipses through rocky beach to find a badger that fell off a cliff in the charity’s latest baffling rescue

This is the moment an RSPCA inspector treks across a rocky cove to rescue a badger that has fallen from a cliff in the charity’s latest mind-boggling rescue operation.

Inspector Keith Hogben visited the site just off the Pembrokeshire Coast Path after reports that a cub had fallen from a height and was screaming for help.

It comes after the charity faced a backlash from long-term donors over a series of bizarre rescues, including rescuing seagulls from the roofs of houses and mountain goats from mountains.

Animal lovers also branded the ‘For Every Kind’ campaign as ‘misleading’ after it appeared to portray dairy and poultry farmers as villains who ‘abuse’ animals.

A video taken by Inspector Hogben shows how the badger cub was initially spotted hiding behind rocks.

A video taken by Inspector Hogben shows how the badger cub was initially seen hiding behind the rocks

The badger gets some well-deserved rest after his ordeal

The charity was called to rescue a baby seagull from a roof it was stuck on, along with firefighters and police who were forced to close the street in Plymouth, Devon.

The group of 19 Llandudno goats had been stranded in an area known as Austin’s Rock for at least four days.

The RSPCA called for the scrapping of sports nets after two fox cubs became entangled in a cricket net in Stanmore on Monday.

A special bag was used to collect the tie, which was then taken to an RSPCA base to be assessed.

Inspector Hogben said: “The cub was found directly underneath a larger badger sett so we knew where it came from,” Keith said.

‘Luckily he was spotted and we were able to find him among the rocks and get to him before anything happened to him.

“He would have been very vulnerable in the open air and in daylight.”

The badger was later returned to its settlement above Porthlysgi Beach in St Davids, Wales.

It comes after the RSPCA was questioned about some of its rescue missions.

It had previously built a path of 50 hay bales to rescue a mountain goat trapped for at least four days on a rocky outcrop in Wales known as Austin’s Rock.

Conwy Borough Council paid £250 for a local farmer’s bales to help the RSPCA save the animals – despite goats being typically skilled in extreme mountain passages.

It prompted questions from locals, including the coastguard, who said the animals were ‘safe’ and were ‘just exploring a new part of the Great Orme’ and warned people not to ‘put yourself in danger’ to protect the to view goats.

But the charity said the animals are mostly ‘fixed on their feet’ and were in an area they ‘would not normally go to’, with some struggling to get back on dry land.

The new ‘For Every Kind’ campaign is part of the decision to rebrand the charity for the first time since the 1970s

On another occasion, the charity was called to rescue a baby seagull from a roof it was stuck on, along with firefighters and police who were forced to close the street in Plymouth, Devon.

The RSPCA said the ‘For Every Kind’ campaign has been launched to help people realize that ‘all animals have feelings and emotions’ and that ‘whether they are pets, wild animals, on farms or in laboratories, they deserve to have a to live a fulfilled life of their lives’. own.’

The campaign video features a series of animals singing along to Aretha Franklin’s Respect, including clips of chickens and dairy cows, a bee caught in a lawnmower and a snail almost stepped on.

But one farmer immediately responded to the ‘out of touch video’, asking the charity: ‘So you’re implying that agriculture and farmers are abusing their animals?’ while another dismissed it as creating a “misleading” campaign.

One RSPCA donor told MailOnline: ‘I won’t be giving them any more money. I am absolutely furious at the lack of respect they have shown for farmers and gardeners; the management of the RSPCA is completely out of touch with those who fund them.”

Tim Bonner, chief executive of the Countryside Alliance, warned the RSPCA against pushing its own “agenda”, adding that it must be “very careful” about the relationships it builds with farmers.

Chief executive of the RSPCA Chris Sherwood said the ‘For Every Kind’ campaign had been launched to help people realize that ‘all animals have feelings and emotions’

Tim Bonner, chief executive of the Countryside Alliance, warned the RSPCA against pushing its own ‘agenda’, adding that it must be ‘very careful’ about the relationships it builds with farmers.

He told MailOnline: ‘None of us want to mow a bee, stand on a bee or step on a snail, but those aren’t the problems.

‘We know that far too many cats and dogs are treated poorly and that there are significant problems and real domestic animal welfare issues that need to be addressed.

‘The video is largely about anthropomorphism and the fact that they use cute cartoon animals suggests that the agenda is not really related to animal welfare.

‘I urge them to ensure that the focus of the organization remains on alleviating suffering and on the fundamental issues that the RSPCA was founded to address in the first place.’