Roxy Jacenko sells her XRJCelebrations candle business after stepping down from Sweaty Betty
Roxy Jacenko reveals that she sold her XRJCelebrations candle business just months after stepping down as head of her public relations firm Sweaty Betty
Roxy Jacenko sensationally stepped down as director of Sweaty Betty in November, the public relations company she founded 18 years ago.
Now the 42-year-old socialite has sold her lucrative XRJCelebrations candle business, which has been seen on The Iconic and Myer.
Posting the incredible news on Instagram on Friday, Jacenko shared a photo of her handing over the business to the “wonderful new owner.”
And the deal is done. XRJCelebrations, which I created at the beginning of the pandemic, has been sold to a wonderful new owner who will continue and take the business to the next level,” he wrote in the caption.
“What an amazing experience it has been.”
Roxy Jacenko, 42, (pictured) sold her lucrative XRJCelebrations candle business, which has been seen at The Iconic and Myer.
Jacenko appears to be gearing up for retirement in the next few years, as the sale comes after she stepped down as director of Sweaty Betty last year.
She took to Instagram to share the news in November along with a photo of herself at age 24, when she started the business.
‘Eighteen years ago this was me. A starving 24-year-old desperate to succeed (at something, really anything)’, he began.
Posting the incredible news on Instagram on Friday, Jacenko shared a photo of herself handing over the business to the ‘wonderful new owner’
She continued: ‘No university degree and a half-finished TAFE course, four months’ experience in public relations and a small office with a fax machine and cordless phone.
“Fast forward to today and I’ve weathered storms one could only assume you’d see in a miniseries and heck, I guess I’ve done it with gusto, but now it’s time to hang up my PR shoes (and no, they were never stilettos , they were sneakers (why? Because you can’t run in them) and say goodbye to my work life as I know it.
“I’ve lived and breathed Sweaty Betty (in sickness and in health, literally), but now it’s time to live, continue to build my own brands while managing my incredible talent within Ministry of Talent, which I simply adore.”
The Ministry of Talent covers social media influencers in fashion, beauty, fitness and more, and builds partnerships between bloggers and brands.
Jacenko appears to be gearing up for retirement in the next few years, as the sale comes after she stepped down as director of Sweaty Betty last year.