Roxy Jacenko doesn’t look like this anymore! PR maven ditches blonde locks and unveils a new look

Roxy Jacenko doesn’t look like this anymore! PR maven, 43, ditches her blonde bombshell locks to reveal a very dramatic new look

She has long been known as a blonde bombshell, wearing long platinum hair extensions for years.

But Roxy Jacenko has unveiled a brand new look and has transitioned to the dark side.

The PR expert dyed her hair a warm chocolate brown and cut her locks into an edgy choppy bob.

She’s long been known as a blonde bombshell, but Roxy Jacenko unveiled a brand new look and dyed her hair brown

The PR expert dyed her hair a warm chocolate color and cut her locks into an edgy choppy bob. Before and after

The 43-year-old showed off her new style in an Instagram video on Thursday after a trip to her favorite salon.

She explained that she was “almost” back to her natural state after having brown hair when she started her PR company Sweaty Betty in her 20s.

Her celebrity friends and fans went wild with the results, posting fire emojis and hearts in the comments section of the post.

It comes after Roxy showed off her stunning figure as she posed in a luxurious Hermes swimsuit during a trip to Queensland last month.

Roxy is pictured sporting her platinum blonde hair at a film premiere in November

The mother-of-two enjoyed a relaxing holiday at The Langham hotel in The Gold Coast and has shared her holiday wardrobe online.

In the swimsuit, Roxy showed off her toned legs in the navy blue Hermes suit.

The designer brand is known for its expensive pieces, with swimsuits costing around $1,000.

It comes after Roxy showed off her stunning figure as she posed in a luxurious Hermes swimsuit during a trip to Queensland last month

She accentuated her look with oversized black sunglasses and a simple silver chain around her neck.

Showing off her sunkissed complexion, Roxy captioned the Instagram photo, “Chasing the sun today poolside at the amazing new @langhamgoldcoast.”

The businesswoman is a fan of luxury fashion and it is not the first time she has posed in Hermes swimwear.

She also takes every opportunity to wear her designer suits as in 2019 she posed in a Hermes swimsuit at her Sydney home.

“It doesn’t matter how cold it is,” she captioned the photo, before revealing she’s been trying “for months” to find the brightly colored designer swimsuit.

‘I’ve been looking for this @hermes suit for months and then @jluxuryshop finds it in days!!!!! I’m happy to freeze lol,” she added.

The photo shows Roxy’s then four-year-old son, Hunter, wrapping his arms around his mother’s bare legs.

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