Samuel L. Jackson is the latest face of the UK’s biggest baking brand, Warburtons, joining a string of notable Hollywood legends including Robert De Niro, Sylvester Stallone and George Clooney.
In the new two-minute advert, the Pulp Fiction star, 74, looks ahead to the top job at the Warburtons company, alongside the bakery’s real chairman, Jonathan Warburton.
The clip opens in Warburtons head office is based in Bolton, with the actor taking over from chairman Jonathan Warburton – much to the surprise of his assistant.
The Django Unchained star donned the president’s signature blue shirt and orange tie, as he turned to the camera and said: “Hello, I’m Jonathan Warburton, chairman of the UK’s largest family bakery. ”
In a typically hilarious advert – which celebrates Warburtons’ dedication to making the best quality bread – Samuel shares a social post in which bread lover Steve questions the similarity of Warburtons’ much-loved Toastie bread to its rivals.
Roll of a lifetime! Samuel L. Jackson, 74, is the latest face of the UK’s biggest baking brand, Warburtons, joining a string of notable Hollywood legends.
Special role: In the new two-minute advert, the Pulp Fiction star is seen looking towards the top job at the Warburtons company, alongside the bakery’s real chairman, Jonathan Warburton.
Comedy genius: Robert De Niro once starred in the Warbutons commercial
That’s when the actor fumes: “What gives?!” The tweety pie is me – Jonathan Warburton. I GIVE! And hell hath no fury like that of a scorned baker, Steve.
The comedic clip is followed by a montage of “Jonathan” furiously recalling the effort that goes into making the perfect Toastie bread, as he remarked that it was “filled with the bakery’s unique blend of wheat and 147 years of ‘baking expertise’.
The Hollywood sensation then peeked into the doorway of Steve’s parents’ house, breakfast time, swapping their ‘Warburtons Aspirant’ toast for the real deal of the superior Warburtons Toastie.
The advert then showed a glimpse of Warburtons’ efforts to bake the perfect loaf as Samuel is captured testing its softness, butteriness and springiness, which he assures viewers “is a thing !”
The Shaft icon appears at the bakery as the perfect Toastie bread is pictured in all its glory, before he finally knocks down Jonathan’s office door to meet the real president who agrees with Samuel when he comments : “I couldn’t have said it better myself.
Speaking about his latest advert, the Hollywood legend said: “It was a pleasure to meet the man at the helm of Britain’s biggest family bakery. And what an honor to follow in the footsteps of “Bolton alumni” George Clooney and Robert DeNiro.
“We had a lot of fun on set, so I hope people enjoy the finished product – the commercial AND Toastie Loaf!”
Jonathan Warburton, Chairman of Warburtons, said: “Samuel L. Jackson was a pleasure to work with and is welcome in our bakeries at any time.
Hollywood heavyweight: Sylvester Stallone previously starred in an £18million campaign with the brand. It premiered on Britain’s Got Talent on Saturday 11 April 2015.
Heartthrob: George Clooney was also in a Warburtons advert in 2021
Remarkable: the clip is followed by a montage of “Jonathan” furiously recalling the effort required to make the perfect Toastie bread.
Hilarious: Hollywood sensation swaps ‘Warburtons wannabe’ toast for the real deal Warburtons Toastie
Made: The advert shows a glimpse of Warburtons’ efforts to make the perfect loaf as Samuel tests for softness, butteriness and springback.
Born and raised: The Shaft icon appears at the bakery as the perfect Toastie bread is pictured in all its glory
Candide: “It was a pleasure to meet the man at the helm of Britain’s largest family bakery. And follow in the footsteps of ‘Bolton alumni’ George Clooney and Robert DeNiro,’ the star said.
Action! Jonathan Warburton, Chairman of Warburtons, said: “Samuel L. Jackson was a pleasure to work with and will be back in our bakeries any time. »
“Few people can be both so imposing and so charming, and I love his hilarious take on why our Toastie bread is the real deal.”
“Quality will always be at the heart of our fifth-generation family business, and our new advertising highlights this commitment to freshness and quality in everything we cook.
He continued: “Bringing silver screen hero Samuel L. Jackson into the business was a unique and memorable experience, and we hope to bring some light-hearted humor to viewers at home – while reminding the nation that our Toastie really delivers to our customers. the best of the best.’
Warburtons was founded in 1876 as a grocery store in Bolton by Thomas and Ellen Warburton.
Today, Warburtons is run by the fifth generation of the Warburton family – Jonathan, Brett and Ross Warburtons, and is the UK’s number one baking brand with 147 years of baking expertise.
With 11 bakeries and 16 depots across Britain – from Aberdeen to Newton Abbott – Warburtons spans the whole of Britain, preparing and delivering 2 million products across the country every day with a fleet of almost 1,000 vehicles.