Robbie Williams reveals his bizarre social media algorithm as he prepares for massive NYE performance in Sydney

Pop legend Robbie Williams has taken a not-so-subtle swipe at the age of algorithm-driven music and content.

Robbie, 50, is currently in Australia to promote his latest film, Better Man, and will perform an epic New Year’s Eve show at the Sydney Opera House.

In conversation with the Daily Telegraphthe Rock DJ hitmaker has slammed the increasing reliance on statistics as a measure of success, arguing that algorithms have made music far too niche.

“It’s such a niche market, and if you don’t exist in these niche markets and echo chambers that we’ve divided ourselves into, then you cease to exist altogether,” Robbie told the publication.

He added that the current landscape for artists is “interesting” to navigate because a lot of success comes down to “luck.”

‘It’s a very interesting moment for an entertainer to try this out. Everyone doesn’t know what they are doing or how to do it. It’s the luck of the algorithm,” he added.

Robbie then revealed his own niche and surprising target algorithm.

“My algorithm thinks I’m a gay, menopausal Republican,” he joked.

Robbie added that he concluded he belonged to this very unique subset of society because of the types of ads and music that popped up in his social media feed.

“I’m on a lot of menopause medications and exercises,” he admitted.

“And lots of enthusiastic disco music mixed with Jimmy Dore and right-wing information,” he added, referring to the American comedian and conspiracy theorist who is the host of the popular political YouTube chat show The Jimmy Dore Show.

Robbie’s candid admission comes as he prepared for a bravura performance at the Sydney Opera House in what promises to be a huge New Year’s Eve party.

He was said to have undergone weeks of secret negotiations before being officially signed on as the face of Australia’s New Year’s Eve festivities.

Robbie described the performance as the ‘perfect’ way to end the year after his new biopic, Better Man, was filmed in Melbourne with the help of Australian director Michael Gracey.

Speaking to the Daily Telegraph, the rock DJ hitmaker slams the increasing use of ‘metrics’ as a measure of success, arguing that algorithms have made music far too niche.

Everyone doesn’t know what they are doing or how to do it. It’s the luck of the algorithm,” he said. “My algorithm thinks I’m a gay, menopausal Republican. Robbie is pictured with his wife Ayda Field

In a statement released by the ABC confirming his appearance, Robbie said: “I love and adore Australia and the fireworks in Sydney are truly magical.

“Bringing in the new year in the country where my biopic, Better Man, was filmed will be the perfect end to 2024 and the ideal beginning to 2025.

I can’t wait to perform and celebrate with my amazing Australian fans.”

His performance will be broadcast live on ABC and ABC iview on December 31, with the party starting at 8.30pm.

The New Year’s Eve show will be hosted by Charlie Pickering, Zan Rowe and Concetta Caristo before the epic fireworks display on the Sydney Harbor Bridge in 2025.

The former Take That star recently reconnected with his love for Australia after filming his upcoming biopic Better Man in Melbourne.

Robbie’s musical biopic received critical acclaim following its release on Christmas Day in the US and its Boxing Day premiere in Australia and the UK.

The semi-biographical film follows the singer’s meteoric rise as a member of Take That and subsequent dramatic fall, as he battled his personal demons and the challenges that success can bring.

Robbie’s musical biopic Better Man received critical acclaim following its release on Christmas Day in the US and its Boxing Day premiere in Australia and the UK.

But in a twist on the genre, the film portrays the 50-year-old pop star as a chimpanzee while everyone else appears in human form, with Jonno Davies recreating the movements via motion capture technology and Robbie doing most of the voice work.

And while critics labeled the decision a “big risk” and possibly “stupid gamble,” they declared it ultimately a genius choice and “one of the most inspired casting pieces of the year.”

In his four-star review for Roger Egbert.com, Clint Worthington said the chimpanzee gimmick was a “clever move” that allowed Robbie to “vulnerably share his lows while underplaying the splendor of his highs.”

He added, “You won’t see another music biopic quite like ‘Better Man,’ regardless of your level of familiarity with the subject matter. There’s an excess of charm here that helps sell the nonsensical gimmick.’