Rita Ora teams up with global fast fashion brand as they prepare to launch her stylish and affordable debut collection

Global superstar Rita Ora has teamed up with international fast fashion brand Primark to launch its own multi-season collaboration.

After a week of speculation, fueled by the blackout of Primark’s windows across the shopping area, the retail chain announced Rita Ora x Primark: a versatile new clothing line that has been in the works for almost two years.

The collection, which launches on Tuesday, September 19, allows Primark customers to buy the I Will Never Let You Down hitmaker’s famous style for less.

All pieces are designed to become a wardrobe staple that you can love, wear and share season after season – a theme that runs throughout the collaboration.

Commenting on the collaboration, Rita said: ‘All my life I’ve always wanted to look stylish, and when I was younger I couldn’t have done that without Primark.

Wow: The singer was spotted heading to the launch of the collaboration on Tuesday, as she prepares to show it in more than 400 stores worldwide

Denim look: The collection launches on Tuesday, September 19 and allows Primark customers to buy the I Will Never Let You Down hitmaker’s famous style for less

‘I could always stretch my budget with so many great items from Primark. To be honest, that’s when I really learned to get creative and play with fashion.

‘Creating this collection with Primark was very nostalgic for me, and I can’t wait for the world to see it!’

The singer was spotted on Tuesday as she headed to the launch of the collection, which will be shown in more than 400 stores worldwide.

Rita looked incredibly stylish in a distressed black denim mini skirt and matching leather jacket from the collection.

The star paired the outfit with a pair of knee-high black leather-look boots and a fluffy gray handbag.

Speaking about Rita’s arrival, Jermaine Lapwood, Director of Future Trends and Innovation at Primark, said: ‘In a collaborative world, it’s more important than ever that brand partnerships are rooted in true authenticity and connection.

‘We know Rita has been a fan of Primark for a long time, but it wasn’t until we met her almost two years ago and started chatting that we realized just how much love she had for the brand.

‘The instant chemistry between the two parties was undeniable, and today, after months of collaboration, I’m so proud to unveil Rita Ora x Primark.

‘By bringing together the best of Primark and Rita, I hope the collection will empower customers to express their true selves and channel their inner Ora.’

Beautiful: Rita looked incredibly stylish in a distressed black denim mini skirt and matching leather jacket from the collection

Beautiful: In another photo from the collection, Rita looked sensational in a sheer embroidered dress

Excited: ‘Creating this collection with Primark was very nostalgic for me, and I can’t wait for the world to see it!’ said Rita

The singer included her home in the campaign, modeling the collection in Trellick Tower and around Golborne Road in West London, an area Rita has called home for the past fifteen years.

The campaign aims to represent togetherness and demonstrate freedom in clothing, a key theme throughout the collaboration.

The singer shared a sneak peek of the collection on her Instagram, writing: “I can’t wait for the world to finally see what we’ve been so busy creating together @primark!!”

The news comes after model Naomi Campbell unveiled her collection with online brand PrettyLittleThing earlier this month.

In an exclusive interview with MailOnline, Naomi, who has worked with prestigious fashion houses such as Prada, Burberry and Yves Saint Laurent, revealed that a major factor behind the surprise deal with PLT and the fashion company’s owner, Umar Kamani, was her desire to make her own clothes to design. , claiming that fashion brands typically don’t give models a chance, instead favoring celebrity names.

When her collaboration, which costs between £10 and £150 and is available in sizes 4-30, was announced in July, she received backlash from critics who claimed she was risking her reputation by campaigning for the brand that often emulates designer looks at a lower cost.

Naomi, 53, said: ‘I think this collection is fun, chic, sexy, vibrant and inclusive, and that fashion shouldn’t discriminate… who’s to say PrettyLittleThing won’t continue to collaborate with, lead and change in the field of sustainability, who knows. New beginnings.’

Keep it casual: all pieces are designed to become wardrobe staples that you can appreciate, wear and share season after season – a theme that runs throughout the collaboration

Sensational: the star paired the outfit with a pair of knee-high black leather-look boots