Rita Ora flashes some cleavage in a scoop-neck black vest as she launches her haircare line in Sydney
Rita Ora showed off some cleavage in a black crew-neck cardigan on Instagram on Thursday as she launched her hair care line, TYPEBEA, in Sydney.
The Shape Of Me singer, 33, wore the cardigan with a yellow scarf in her hair, black trousers, chunky black bracelets and she wore a gold ‘R’ chain.
Rita shared several photos from the international launch day for her more than 16 million followers to enjoy.
One slide showed Rita smiling as she signed several of the company’s gift boxes.
Rita captioned the post: ‘Today has been a whirlwind!! The press for @typebea has started! And yes, your girl is popping up in Sephoras worldwide, starting in Sydney.
Rita Ora, 33, showed off some cleavage in a black crew-neck cardigan on Instagram on Thursday as she launched her hair care line, TYPEBEA, in Sydney
The Shape Of Me singer wore the cardigan with a yellow scarf in her hair, black pants, chunky black bracelets and a gold ‘R’ chain
She shared several photos from the international launch day for her more than 16 million followers to enjoy
‘Come see me from Friday the 19th! Pitt’s Street! You will also receive a free silk hair scarf for the first 100 people, oh and it is signed by me!!
‘Show me your beautiful faces! I can not wait! Follow @typebea for more info!’
Rita co-founded TYPEBEA together with Australian hair expert Anna Lahey, 35, known for her hair supplement Vida Glow.
TYPEBEA products include your standard shampoo and conditioner, but also ‘overnight boosting peptide’ and ‘hydra-gloss treatment’.
She announced the hairline on April 2 and confirmed the launch date on Thursday, April 7.
Rita revealed that the hairline was three years in the making when she finally revealed it to her fans.
She wrote on Instagram at the time: ‘I’m so excited to finally announce my huge passion, @TYPEBEA, high-quality hair care for all hair types that I created together with @anna.lahey.
‘The relationship we have with our hair is so personal. For me it is a big part of my identity, creativity and self-confidence. Throughout my career, I’ve had almost every hair color and style.
‘My hair has been bleached, I’ve had extensions, I’ve cut it short. But now I can say that my hair is the healthiest it has ever been. I can’t wait to share this with you!’
She is only the latest singer to launch a hair care line after Beyoncé recently introduced Cécred.
One slide showed Rita smiling as she signed several of the company’s gift boxes
Rita revealed that she will be appearing in Sephora stores worldwide for a meet and greet with fans
In more photos, Rita stunned in a sleeveless navy blue pinstripe jumpsuit, which she styled with black sandals and gold bracelets
In her glamorous hotel room, she held up two TYPEBEA products and examined them as she held one hip up slightly
Rita walked to the large windows of the room and put her hands in her pockets as she stared down
Rita is co-founder of TYPEBEA together with Australian hair expert Anna Lahey, 35, known for her hair supplement Vida Glow
Rita accompanied the original announcement with a reel of film featuring herself, Anna, the products and models.
She started the video by saying, “Wow. The toll my career has taken on my hair. How long do you have?’
The video showed images such as a yellow-themed inspiration wall with different hairstyles.
Viewers also got a glimpse of what the product’s packaging would look like: silver and yellow boxes with a yellow ‘B’.
Rita could be heard saying: ‘I really wanted to create a range and a product that feels like we are finally prioritizing our hair in our daily lives.’
Models with different hair textures then posed for a photo shoot, exemplifying the products that claim to serve everyone.
The TYPEBEA Instagram already has more than 600 followers and several posts and the website – typebea.com – is live.
Outside of music, Rita is best known for her fashion ventures, most recently creating a 169-piece collection at Primark.
Rita announced the hairline, three years in the making, on April 2 and confirmed the launch date on Thursday, April 7