- Ring has announced that its Basic plan will increase in price by 42% next month
- Customers who paid €34.99 per year now pay €49.99 per year
It is the smart doorbell of choice for millions of users around the world.
But if you have a Ring Doorbell, your bills will be even higher.
Ring has announced that its basic subscription in Britain will increase in price by as much as 42 percent next month.
That means customers who previously paid £34.99/year will now be charged £49.99/year.
Several irate customers have taken to X (formerly Twitter) to discuss the price increase, with one calling it ‘outrageous’.
Ring has announced that its basic subscription will increase in price by as much as 42 percent next month
Ring Doorbell customers were notified of the price increase by email this afternoon
Ring doorbells are extremely popular and detect every movement outside the home, even when you’re not inside.
In addition to the upfront payment for the doorbell, which can cost up to £349.99, customers must pay an annual subscription.
Currently, the price for the basic subscription in Great Britain is £3.49/month, or £34.99/year.
However, from March 11, this will increase to £4.99/month, or £49.99/year.
Customers were informed of the price increase by email this afternoon.
It says, “Thank you for being a Ring Protect Basic subscriber.
‘We would like to notify you of an upcoming change to your subscription.
‘From March 11, 2024, the price of Ring Protect Basic will change from £34.99/year to £49.99/year per device.’
Several irate customers have taken to X (formerly Twitter) to discuss the price increase, with one calling it ‘outrageous’
About X, a user wrote: ‘How come my basic subscription is increasing by more than 40%? What is the justification for such a large increase? Is it because we are a captive audience?’
Another added: ‘2022 – £24.99, 2023 – £34.99, 2024 – £49.99. That’s just outrageous’
If you’re lucky and your subscription renews before March 11, you’ll still be charged the previous rate.
However, if your subscription is renewed after this date, you will be charged the new price.
The news did not go down well with Ring Doorbell customers, who labeled the company as “greedy.”
About X, a user wrote: ‘How come my basic subscription is increasing by more than 40%?
‘What is the justification for such a large increase? Is it because we are a captive audience?’
Another added: ‘2022 – £24.99, 2023 – £34.99, 2024 – £49.99. That’s just outrageous.’
And someone said, ‘I think it’s time to move on to different cameras.
“That price increase is absolutely ridiculous, there are no new features and it is also missing many features that are already available in the US, especially with the ring doorbell pro 2.”
The news comes just days after Ring owner Amazon angered Prime Video customers by introducing ads for all subscribers who do not pay an additional £2.99/month.
Amazon confirmed that these will be just as disruptive as regular television breaks; play before, after and during TV shows and movies.
Subscribers in America have been seeing ads for a week and the update will be rolled out to more countries soon.
On social media, UK customers have reacted indignantly to the change, with one saying: ‘I’m paying over £100 for prime and will be canceling it when my contract ends.’