Rihanna displays her eye for fashion in a fluffy purple coat as she celebrates latest Fenty x Puma launch in LA

Rihanna looked stunning as she showed off her unique fashion sense at her Fenty x Puma launch in Hollywood, California on Monday night.

The 35-year-old entrepreneur — who enjoyed a date night with A$AP Rocky on Sunday — was dressed in a fluffy purple coat, which matched her purple Creeper Phatty sneakers.

The mother of two, who gave birth in August, paired the statement outerwear with a white tank top featuring a lace-up neckline.

The Bajan music artist and mogul couldn't stop smiling at the event, which was held at NeueHouse on Sunset Boulevard.

She matched her makeup to her colorful look and added soft lavender shadow to her eyelids.

The 35-year-old entrepreneur – who enjoyed a date night with A$AP Rocky on Sunday – was dressed in a fluffy purple coat, which matched her purple Creeper sneakers

She matched her makeup to her colorful look and added a soft lavender shadow to her eyelids

The mother-of-two, who gave birth earlier this year, paired the statement outerwear with a white tank top featuring a lace-up neckline.

The Bajan music artist turned mogul couldn't stop smiling at the event, which was held at NeueHouse on Sunset Boulevard

For the occasion, the anti-music artist pulled her honey blonde highlighted locks into a raised ponytail with a long, flirty side bang.

She added a pair of faded baggy jeans to her look and accessorized it with a multi-colored stone necklace worn on her hip.

Rihanna, full name Robyn Rihanna Fenty, walked the red carpet solo before meeting her partner A$AP inside.

Known for her eccentric style, she was decked out in colorful, glitzy jewelry with stones in different shades.

Rihanna's business relationship with Puma began in 2014 when she became the brand's global ambassador and creative director of its women's division.

The partnership produced the Creeper sneaker in September 2015.

Rihanna later presented her first full Fenty x Puma collection during New York Fashion Week in February 2016.

While promoting her Fall/Winter 2017 collection, she said in a press release per Complex: 'When I was in school, it was always my dream to be able to dress in whatever I wanted.

“In Barbados it was mandatory to wear a school uniform, so I had so much fun creating these 'back to school' inspired looks this season.”

For the occasion, the anti-music artist pulled her honey blonde locks into a raised ponytail with a flirty side bang

Rihanna, full name Robyn Rihanna Fenty, walked the red carpet solo

She added a pair of faded baggy jeans to her look and accessorized it with a multi-colored stone chain on her hip

Rihanna is known for her eccentric fashion choices

She was decked out in colorful, glitzy jewelry with stones in different shades

Rihanna's business relationship with Puma began in 2014 when she became the brand's global ambassador

Celebrities and influencers came out in droves to support the style icon for her latest achievement.

Evan Ross, son of Diana Ross and husband of Ashley Simpson, made a fashion-forward arrival in a vintage-style brown leather bomber.

His hair was cut short and had just enough length left to bleach it and dye it a shade of pink.

The musician and actor added a pair of very light blue jeans with a hole on one knee.

He completed the ensemble with a pair of black boots as he attended the event alone.

Model Slick Woods also graced the star-studded affair, donning a black bikini top and baring her stomach.

She rocked her signature shaved haircut and wore black pants with portraits of famous rappers.

Celebrities and influencers came out in droves to support the style icon for her latest achievement; Evan Ross pictured

Model Slick Woods also graced the star-studded affair, donning a black bikini top and baring her stomach

She rocked her signature shaved hairdo and wore black pants with portraits of famous rappers

DJ extraordinaire Shaun Ross wore all black and rocked a pair of black Creepers