Travis Kelce wants to become as famous as Dwayne 'The Rock' Johnson and has hired five agents in an attempt to boost his career and make himself a movie star.
The Kansas City Chiefs star and his managers, twin brothers André and Aaron Eanes, had long worked together when Travis was still a student at the University of Cincinnati.
During a trip to Los Angeles in 2022, the trio drove past a huge billboard of Dwayne 'The Rock'. Johnson and Kelce were like, 'Man, I don't think I'm ever going to be as famous as the Rock,'” his managers revealed.
The twins looked at each other and said, “Yes, you can.”
Kelce's plan worked and his 2023 was a year everyone would envy – even The Rock, after he became known as Mr Taylor Swift.
The 34-year-old Eanes brothers tactically drew up a business plan to put Kelce on the map both on and off the field.
Kelce's newfound fame is said to be partly thanks to his girlfriend Taylor Swift
Kelce's managers, André (L) and Aaron (R) Eanes, have tactically put together a business plan to put Kelce on the map both on and off the field
While dating the biggest pop star in the world, Taylor Swift, wasn't necessarily part of the plan, it certainly helped. Since dating Swift, Kelce has been exposed to a whole new demographic
Kelce and Swift are pictured here celebrating New Year's Eve with Patrick and Brittany Mahomes
The football player has starred in seven national TV commercials, hosted SNL, launched a clothing line with his team and co-hosted a podcast with his brother, Eagles player Jason Kelce.
While dating the biggest pop star in the world, Taylor Swift, wasn't necessarily part of the plan, it certainly helped.
Since dating Swift, Kelce has been exposed to a whole new demographic.
Although his fanbase previously consisted mainly of men, mostly football followers, his new superstar girlfriend has helped him reach many more women and different age groups around the world.
His team has grown to include a creative strategist, a community outreach coordinator, a Los Angeles-based publicist, a personal chef, and a trainer. The New York Times revealed.
Additionally – Kelce also has four agents to focus purely on his football career – led by Mike Simon at VMG Sports.
The 34-year-old athlete recently became a client of Creative Artists Agency as he dreams of expanding his career into the acting world.
The entire master plan behind the scenes is orchestrated by the Eanes brothers. They are the ones in control.
“People say to me, 'Man, it's been a crazy year,'” Aaron Eanes said. 'When I say: 'Actually it's not that bad', people look at me strangely. It's because it's easy when you have a plan. We are executing that plan.'
Kelce and his massive management team have a window between the end of the Super Bowl in February and the rainy day in July.
During this period, Kelce's team focuses on how his personal brand will evolve after his football career.
Kelce was first introduced to mainstream celebrity status when he scored an article in a 2015 edition of Complex magazine.
During a trip to Los Angeles in 2022, the trio drove past a giant billboard of Dwayne 'The Rock'. Johnson and Kelce said, 'Man, I don't think I'll ever be as famous as the Rock'
His team has grown beyond the Eanes twins and now includes a creative strategist, a community outreach coordinator, a Los Angeles-based publicist, a personal chef and a trainer.
The football player has starred in seven national television commercials, hosted SNL, launched a clothing line with his team and co-hosted a podcast with his brother, Eagles player Jason Kelce.
On March 4, 2023, Kelce's episode of Saturday Night Live aired and the athlete was so overcome with the emotions of achieving his dreams that he choked during his monologue.
The then 26-year-old stood atop a pool table, decked out in a burgundy velvet Versace jumpsuit and Gucci sunglasses.
His big debut earned him a reality dating show offer from E!, according to Aaron Eanes.
The brothers agreed to the show, Catching Kelce, which followed the football star for eight episodes as he found “true love.”
Kelce broke up with the winner, Maya Benberry, in January 2017, a few months after the show ended.
The Kansas City Chiefs player had his sights set on higher goals and told his managers he wanted to score a spot on SNL.
On March 4, 2023, Kelce's episode of Saturday Night Live aired and the athlete was so overcome with the emotions of achieving his dreams that he choked during his monologue.
In their interview with The New York Times, the Eanes twins said they worry that the world could become numb to the sight of Kelce if too much of him were in the media.
He said the new year will see fewer deals with an emphasis on “quality over quantity” and “authenticity first.”
The Kansas City Chiefs player had his sights set on higher goals and told his managers he wanted to score a spot on SNL
The entire master plan behind the scenes is orchestrated by the Eanes brothers. They are the ones in control
In October, Kelce filed five trademarks for phrases, including his own name.
In addition to his name, the NFL player reportedly also wants to trademark his Instagram name “Killlatrav,” his signature catchphrase “Alright Nah,” a reference to his jersey number “Flight 87” and “Kelce's Krunch.”
The documents alleged that Kelce would use the trademarks for a variety of purposes, including pins, posters, bobbleheads, clothing and even breakfast cereal.
The 'Killatrav' application states that the intended purpose is for jewellery, including label pins.
Kelce launched his limited-edition 'Kelce Krunch' cereal last year after signing a multi-year endorsement deal with supermarket chain Hy-Vee in 2021, with a portion of the proceeds going to his foundation.
The trademark “Flight 87” is a nod to his jersey number, which also appears in Kelce's other endeavors, including his “87 & Running” foundation. The filing also states that the intended purpose is jewelry.
Kelce, now infamous, first tried to get Swift's attention when he attended her Eras Tour show at Arrowhead Stadium in July, and later in the summer revealed on his New Heights podcast that he had made a friendship bracelet with his number on it to give to the pop icon. .
He didn't meet Swift backstage of her sold-out tour, but his “metal” podcast antics eventually caught her attention and the singer revealed that they immediately started dating.